蘑菇AV

LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.

Both companies are fighting to grab a larger share of digital ad spending growth.

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Reels revolution: Meta doubles down on short-form video to better compete with TikTok.

Instagram has become an essential platform for ecommerce businesses鈥� social media strategies. Brands that leverage the social platform鈥檚 Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.

Misleading high-engagement content on 鈥淭axTok鈥� is worrying financial professionals and confusing their clients. Here鈥檚 how banks can help.

TikTok launches Creative Challenge: It鈥檚 a potential win-win for creators and brands seeking innovative advertising content.

While marketers still view TV as a unique brand-building vehicle, they鈥檙e also coming to understand the possibilities that connected TV (CTV) offers. In fact, 52% of marketers currently use CTV for performance marketing with the aim of generating measurable web visits, conversions, and revenues, according to MNTN research.

As time spent on connected TV (CTV) grows faster than any other major media formats this year, B2B marketers are taking note. Learn how B2B marketers can incorporate CTV in their media mix.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per 蘑菇AV鈥檚 forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.