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I think that having sort of a midsummer, at least for a US audience, this is sort of an interesting time of year for sports, right? Because you're kind of in the mid slog of the baseball season and all of the other major sports or in the off season. So I actually think that this is a good opportunity for advertisers in the US particularly because the US' team is so dominant.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.

Events like sports and concerts offer OOH opportunities for brands. Billboards like the ones seen during the Coachella Valley Music and Arts Festival take advantage of places where dwell time may be high due to traffic or public transit use and of people taking pictures to post on social media. They also allow advertisers to align themselves with events that fit brand identity.

Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.

And with an international portfolio that includes Premier League matches in the UK and other prominent soccer properties in Western Europe, Amazon means business when it comes to live sports. Compared with traditional media companies, it has deep cash reserves and no need to monetize sports video directly, as long as it helps turn the flywheel.

And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.

Today's fact, what folks is the official sport of Maryland? It's the first state to have an official sport. I guess others do, but it was the first one to do it. But guess what sport it is. I'll give you a hint, it's very old-fashioned, this sport. Jeremy Goldman:. It's going to be really random. Marcus Johnson:. I think hundreds and hundreds of years ago. Jeremy Goldman:.

YouTube recently spent a reported $14 billion to acquire the rights to the NFL Sunday Ticket, driving an enormous share of the country鈥檚 most-watched sport to YouTube TV (YouTube鈥檚 pricing makes the weekly game more expensive to view, but it鈥檚 cheaper if you subscribe to YouTube TV).

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Disney and WBD are also exploring new content tiers, like live sports, to attract subscribers. Companies are also working to enhance the revenue generation of both their ad-free and ad-supported tiers. Case in point: Netflix's focus on halting password sharing effectively acts as a price increase.

Cracker Jack had singer Normani record a cover of 鈥淭ake Me Out to the Ballgame鈥� that promoted girls鈥� participation in sports and its new product Cracker Jill. Trident Gum worked with singer Chl枚e Bailey to create an original song in order to launch its Sour Patch Kids gum collaboration alongside a #ChewTheVibes challenge.

Still, these events will deliver diminishing returns as streamers become the default entertainment channels and strike major sports broadcasting deals. Our take: TV advertising has started its slow, painful crawl out the door.

Creators were another hot topic at SXSW, with more than a dozen panels covering their roles in diverse areas like sports, media, and the metaverse. Brand sponsorships and collaborations are the lifeblood of the creator economy, but creators with large followings are now launching brands of their own. Some top creator brands even received a showcase at this year鈥檚 event.

Sports, particularly the NFL and international soccer, as well as the launch of its collaboration with Walmart+, drove that subscriber growth. Even so, Paramount+ is losing the head-to-head with its closest competitor, Peacock. By 2024, we forecast Peacock will achieve $1.3 billion in advertising revenue in the US. That same year, Paramount+ will only reach $647.4 million, according to our forecast.

They鈥檙e not just going to litter people with ads, and to me the best environment to do that is 蝉辫辞谤迟蝉,鈥� he said. With NBA rights up for an expensive bidding war in the next few years, Apple will have the deep pockets to use the NBA as a springboard for its CTV plans, Lipsman said. 4. Amazon will buy a TV network to bolster its CTV footprint.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

American Eagle and JD Sports were among the first retailers to use the feature. The move can help Block compete more aggressively with PayPal, whose Venmo already lets users make payments at popular retailers like Amazon. It may also help increase Cash App adoption: We expect 47.8 million US adults will use Cash App by the end of 2022, per our forecasts.

Amazon has become a much bigger CTV player, especially within sports and its Freevee service. Social video from places like TikTok are taking more CTV ad share as users watch this content on TV screens. Netflix鈥檚 tricks: 鈥淕iven just the scope of [its] business, Netflix could become one of the largest players in streaming advertising within a few years,鈥� said Benes.

One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?

Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.

Videos could include information specific to a consumer鈥檚 weather or interests, or it could include sports teams and landmarks specific to an area without requiring a reshoot. Turning existing marketing content into videos.

鈥淭he people that are going to be squeezed by this are the brands that are used to using live sports as a way to reach their audiences but have tried to sell their products without relying on Amazon鈥檚 ecosystem,鈥� said Willens. 鈥淎 lot of them may chafe at being pulled into Amazon鈥檚 orbit.鈥�. Winner: Amazon. Consumers vs. Amazon.

Coverage of sports betting, including commentary on what it means for advertisers. Sources. Advertiser Perceptions. Antenna. Bloomberg. Digiday. Madison and Wall. Netflix. Nielsen. Reelgood. SVB MoffettNathanson.

Prime Video has a head start, benefiting from its experience with ads on Fire TV, Freevee, and on-demand sports, Benes said, unlike Netflix and Disney+, which were both new to introducing ads into their streaming services. Amazon鈥檚 purchase of Thursday Night Football positions it strategically to capture a broader audience. Impact of the prediction:.