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Localize: Generative AI can localize campaigns sent from global teams, customizing features like sports teams, weather, and names of places in seconds, said Yates. Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.

The news: Sports betting and casino payments specialist Sightline Payments partnered with Visa to bring prepaid cards to Play+鈥攊ts omnichannel payment solution that counts 1.5 million customers, per a press release. Here鈥檚 how it works: Customers can use the Play+ Visa card throughout their entire casino and resort experience, including for gaming and entertainment, dining, and retail.

I think that having sort of a midsummer, at least for a US audience, this is sort of an interesting time of year for sports, right? Because you're kind of in the mid slog of the baseball season and all of the other major sports or in the off season. So I actually think that this is a good opportunity for advertisers in the US particularly because the US' team is so dominant.

Peacock is banking on extensive sports coverage and exclusive releases such as 鈥淟ove Island USA鈥� to boost new sign-ups and retention amid price hikes and losing 500,000 subscribers in Q2 2024. After the Olympics, when both new and old subscribers face the increased rates, Peacock hopes its return of football will be enough to reduce churn.

Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.

YouTube recently spent a reported $14 billion to acquire the rights to the NFL Sunday Ticket, driving an enormous share of the country鈥檚 most-watched sport to YouTube TV (YouTube鈥檚 pricing makes the weekly game more expensive to view, but it鈥檚 cheaper if you subscribe to YouTube TV).

Events like sports and concerts offer OOH opportunities for brands. Billboards like the ones seen during the Coachella Valley Music and Arts Festival take advantage of places where dwell time may be high due to traffic or public transit use and of people taking pictures to post on social media. They also allow advertisers to align themselves with events that fit brand identity.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Disney and WBD are also exploring new content tiers, like live sports, to attract subscribers. Companies are also working to enhance the revenue generation of both their ad-free and ad-supported tiers. Case in point: Netflix's focus on halting password sharing effectively acts as a price increase.

Cracker Jack had singer Normani record a cover of 鈥淭ake Me Out to the Ballgame鈥� that promoted girls鈥� participation in sports and its new product Cracker Jill. Trident Gum worked with singer Chl枚e Bailey to create an original song in order to launch its Sour Patch Kids gum collaboration alongside a #ChewTheVibes challenge.

Today's fact, what folks is the official sport of Maryland? It's the first state to have an official sport. I guess others do, but it was the first one to do it. But guess what sport it is. I'll give you a hint, it's very old-fashioned, this sport. Jeremy Goldman:. It's going to be really random. Marcus Johnson:. I think hundreds and hundreds of years ago. Jeremy Goldman:.

Creators were another hot topic at SXSW, with more than a dozen panels covering their roles in diverse areas like sports, media, and the metaverse. Brand sponsorships and collaborations are the lifeblood of the creator economy, but creators with large followings are now launching brands of their own. Some top creator brands even received a showcase at this year鈥檚 event.

And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.

They鈥檙e not just going to litter people with ads, and to me the best environment to do that is 蝉辫辞谤迟蝉,鈥� he said. With NBA rights up for an expensive bidding war in the next few years, Apple will have the deep pockets to use the NBA as a springboard for its CTV plans, Lipsman said. 4. Amazon will buy a TV network to bolster its CTV footprint.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

The downside is it's going to get a lot more confusing, especially for sports fans because there might be four or five different places that will show your team or even a specific game and figuring out what is the cheapest way to access it.

Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.

Videos could include information specific to a consumer鈥檚 weather or interests, or it could include sports teams and landmarks specific to an area without requiring a reshoot. Turning existing marketing content into videos.

鈥淭he people that are going to be squeezed by this are the brands that are used to using live sports as a way to reach their audiences but have tried to sell their products without relying on Amazon鈥檚 ecosystem,鈥� said Willens. 鈥淎 lot of them may chafe at being pulled into Amazon鈥檚 orbit.鈥�. Winner: Amazon. Consumers vs. Amazon.

It's always a challenge I find when there's a big time gap because you already know sometimes the results before you get to watch the sport. Marcus Johnson:. Something else that was interesting with viewership this year, you mentioned athletes, specifically. More and more folks that seem to be following specific athletes, which is what we've seen in sports in general.

Sports ad inventory growth creates new, niche opportunities for brands. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves. Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. Note: The Rio 2016 Olympics took place between August 5-21, 2016. The Tokyo 2020 Olympics took place between July 23-Augst 8, 2022.

Prime Video has a head start, benefiting from its experience with ads on Fire TV, Freevee, and on-demand sports, Benes said, unlike Netflix and Disney+, which were both new to introducing ads into their streaming services. Amazon鈥檚 purchase of Thursday Night Football positions it strategically to capture a broader audience. Impact of the prediction:.

This has been driven by live sports viewership. Demographics. CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.

Search and answers: Timeliness has been an issue, particularly when it comes to data like sports scores. In response, Microsoft will increase by fourfold the number of grounded data sent to the model for queries looking for direct and factual answers, like numbers from financial reports. The company is also considering adding a toggle for the level of precision versus creativity in query answers.