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But with so much demand drained out of the platform, those seeking value might consider giving it a look, especially advertisers looking for news and sports junkies. Insider Intelligence | eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The downside is it's going to get a lot more confusing, especially for sports fans because there might be four or five different places that will show your team or even a specific game and figuring out what is the cheapest way to access it.

They鈥檙e not just going to litter people with ads, and to me the best environment to do that is 蝉辫辞谤迟蝉,鈥� he said. With NBA rights up for an expensive bidding war in the next few years, Apple will have the deep pockets to use the NBA as a springboard for its CTV plans, Lipsman said. 4. Amazon will buy a TV network to bolster its CTV footprint.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.

Peacock is banking on extensive sports coverage and exclusive releases such as 鈥淟ove Island USA鈥� to boost new sign-ups and retention amid price hikes and losing 500,000 subscribers in Q2 2024. After the Olympics, when both new and old subscribers face the increased rates, Peacock hopes its return of football will be enough to reduce churn.

Live sports events like the Olympics and news events like the US presidential election tend to give linear TV a boost, but linear TV ad spend is on the decline as streaming takes over. Linear TV is composed of two sub-categories鈥攐ver-the-air (OTA) and pay TV. OTA: Free, broadcast television.

Videos could include information specific to a consumer鈥檚 weather or interests, or it could include sports teams and landmarks specific to an area without requiring a reshoot. Turning existing marketing content into videos.

鈥淭he people that are going to be squeezed by this are the brands that are used to using live sports as a way to reach their audiences but have tried to sell their products without relying on Amazon鈥檚 ecosystem,鈥� said Willens. 鈥淎 lot of them may chafe at being pulled into Amazon鈥檚 orbit.鈥�. Winner: Amazon. Consumers vs. Amazon.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

So I think it's really important for advertisers to not be a one trick pony, to advertise on more diverse content, and mix things up just beyond traditional sports. And I don't want to put too much attention on award shows because yes, that trend has been going down, but advertise on places that your traditional sports fan won't be on, both on traditional TV and on social.

So, that's almost over 230 billion wagered in 2025, and there's a great hypocrisy here where the leagues, the colleges, and sports venues, they're all attaching themselves to these brands and they're all obviously advertising at a very heavy pace on all sports broadcasts and elsewhere.

Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.

Prime Video has a head start, benefiting from its experience with ads on Fire TV, Freevee, and on-demand sports, Benes said, unlike Netflix and Disney+, which were both new to introducing ads into their streaming services. Amazon鈥檚 purchase of Thursday Night Football positions it strategically to capture a broader audience. Impact of the prediction:.

This has been driven by live sports viewership. Demographics. CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.

Search and answers: Timeliness has been an issue, particularly when it comes to data like sports scores. In response, Microsoft will increase by fourfold the number of grounded data sent to the model for queries looking for direct and factual answers, like numbers from financial reports. The company is also considering adding a toggle for the level of precision versus creativity in query answers.

Amazon is hanging out there too, with ads on Freevee and live sports. And social video has expanded, with TikTok eyeing CTV formats. With two-thirds of spending still going to linear for the foreseeable future, CTV platforms are fighting over a limited number of ad dollars.

Today's facts, only three sports professionals, Jeremy, across the major US sports have had their jersey retired leaguewide, not just for their team. Who are they? Jeremy Goldman:. Michael Jordan. Marcus Johnson:. Nope. Jeremy Goldman:. Ah, what? Wayne Gretzky. Marcus Johnson:. Yep. Wayne Gretzky's number 99 jersey in hockey. Jeremy Goldman:. Bill Russell. Marcus Johnson:. Very nice.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

Why it works: Las Vegas is a tourist and event hub, which means ads on its new Sphere can target people going to conventions, sporting event attendees, and concert audiences who flock to the city. A campaign spot on the Sphere is pricey, but the 360-degree billboard also tends to go viral on social media, meaning campaigns that happen in Vegas won鈥檛 stay in Vegas. Source: Target on Instagram.

Amazon鈥檚 content expenditures climbed by 28% to $16.6 billion in 2022 from $13 billion in 2021, with Amazon Originals, live sports coverage, and licensed third-party video bundled with Prime growing roughly 40% to $7 billion. This new policy could reshape the streaming landscape and developer ecosystem given Amazon's considerable US presence; nearly three in 10 US CTV households own a Fire TV.

particularly on-site search, still represents the defining ad format for this channel, much of our upward revision can be attributed to boosts in off-site spending, thanks to partnerships between retail media networks (RMNs) and other powerful ad platforms: The Trade Desk partnered with Instacart, for example, and Walmart joined forces with NBCUniversal to incorporate retail media-powered ads into NBCU鈥檚 sports

The magic of NBA basketball, or really any high level sport, is watching people perform these incredible feats. The magic of it really is seeing someone who is bigger or faster or stronger than most of the sports' audience do these things.

But I found some data from a guy named Bill Carter who's a sports business journal columnist who used to run a sports marketing agency, and by his estimation, 17% of D1 student athletes nationwide had some kind of NIL deal in 2022. Marcus Johnson:. 17? 1, 7?

One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?