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With streaming saturation flattening global revenues, quality programming is emerging as a crucial lever for growth. While YouTube narrowly led Q4 2024 streaming revenues at $10.5 billion, Netflix was close behind at $10.2 billion, ahead of Disney at $6.1 billion. Original content spending plays a key role.

Shoppable streaming shortens the path to purchase to provide brands with immediate conversion opportunities, eliminating traditional barriers between discovery and purchase.

Our take: Netflix鈥檚 growth indicates a positive outlook, but with oversaturation in the streaming market, the company will have to continue proving a unique value proposition to continue outperforming competitors. Netflix is eyeing video podcasts to capitalize on the medium鈥檚 growing popularity.

Those channels will include Western Union鈥檚 website, app, and digital out-of-home screens as well as through streaming platforms, per the press release. Ad spend on financial media networks in the US will approximately double both this year and next year, per our June 2024 forecast.

For Samsung Ads, deepening its Magnite relationship offers a clearer, more agile path to compete鈥攏ot just in the US, but in a fragmented global streaming economy where execution is everything.

From music streaming to immersive experiences: Infinite Reality wants to build virtual music venues where fans can get together and watch shows, chat with artists, and even purchase physical merchandise and NFTs.

TikTok鈥檚 Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.

The move is part of what senior VP of streaming brand solutions for Disney John Campbell refers to as Disney鈥檚 鈥渃ontent everywhere鈥� strategy, where CMOs 鈥渃ome to Disney to help maximize these big moments.鈥�.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

While YouTube鈥檚 ad revenue is smaller than what Meta will generate from Reels on Facebook and Instagram, it鈥檚 neck and neck with TikTok, and far outpaces streaming platforms.

On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Tech-focused primary care startup Forward shuts down: It invested too much in tech and not enough in patient care. We explore how primary care subscriptions can strike the right balance.

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

According to Numeris, total TV (linear TV and broadcaster streaming services) accounted for 38% of adult viewers in the fall 2024 measurement period, while streaming-only viewer share was just 6%. In Ontario, total TV was 28% versus 13% for streaming only. TV ad spending in Quebec also reflects the strength in viewership. TV ad spending in Canada dropped 9.3% in 2024, per our forecast.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.

Shift from linear TV to streaming and video: The shift from linear TV to video and streaming platforms is accelerating. Though streaming inventory is opaque for advertisers, DV鈥檚 ad verification solutions improve media quality assurance, driving better performance and ROI.

On today's podcast episode, we discuss why Nike isn鈥檛 doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

I don't know if I asked this one of you the first time we did it, but what are you streaming today? What are you binge-watching? Taylor Mitchell (01:28):. Ooh, we just finished Outlander. So we're kind of lost land where you're looking for the next show. So if you have a recommendation, we're-. Rob Rubin (01:36):. The Diplomat. Season two is out. Taylor Mitchell (01:38):. Okay. Rob Rubin (01:39):.

On-demand video streaming adoption in Hungary exceeded regional norms. Some 90.1% of respondents reported watching on-demand or streaming services, surpassing the regional average of 85.7%. Additionally, 89.7% used video on one of the named streaming platforms, compared with the regional average of 85.0%. Hungary led the region in ownership of streaming devices and feature phones.

Notably, streaming stick/device ownership (22.5%) was almost double the regional average of 11.4%. Video streaming adoption in South Africa was among the highest in the region. Some 94.5% of respondents used video streaming services, 4.6 percentage points above the Middle East and Africa average. On-demand/streaming TV viewership was particularly high at 95.3% of respondents.