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Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

So, think advertising that appears across the open web, but again, uses that retailer's first party data to target who sees those advertisements. (02:02):. And this is an ad channel that we watch really closely here at eMarketer, it's really taken off.

B2B advertisers can specifically target new businesses and decision-makers on Meta鈥檚 platforms. Growth in Meta鈥檚 B2B ad revenues will slow to 13.8% in 2024 (from 24.8% in 2023), but it will still take 15.9% of B2B digital ad spending this year. The use of AI in automating social media content is growing. LinkedIn offers AI-powered Accelerate to help create campaigns faster and improve ad performance.

Ad-supported tiers from Netflix, Disney+, Prime Video, and others have expanded the opportunities for media buyers looking to target CTV audiences. FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.

In a statement on Tuesday, Amazon鈥檚 Indian ad chief Girish Prabhu framed the acquisition as one that will let advertisers effectively target diverse, engaged audiences. But capturing Indian consumers is a tough prospect. India has 22 official languages, which makes production of original content more complex than in regions like Central or Latin America, where many countries share the same language.

The trend: As its competitors implement strategies to target mass affluent customers, Fifth Third announced its plans to restructure so it can better serve that same demographic. How we got here: Financial institutions (FIs) have struggled to serve the mass affluent market and are restrategizing to better appeal to these customers.

The breaches could enable the spread of misinformation and target political candidates during an election year. 2024 has been a difficult year for US ISPs, with massive layoffs and consolidation. These restructuring efforts may have made network security a lower priority, posing risks.

The Target Circle Week coincided with Prime Big Deal Days, so did the Walmart sale, and so there was a lot of head-to-head competition where when you went from site to site you saw pretty much the same deals. And that's something different than particularly last year where the sales were very much staggered throughout October with Target, I think their sales started on October 1st of last year.

Thought leadership and industry experts can enhance credibility, reliability, and engagement among target audiences, especially at live events. Then genAI can help tailor written content to individual preferences on a larger and more dynamic scale between events. In-person events, a top B2B marketing technique, are back.

Nicole Silberstein of Retail Touchpoints was noting that there are all kinds of companies who either have one or working on one saying Walmart, Amazon, target, Victoria Secret, IKEA, Instacart, et cetera. Are we going to just live in a world where we have 50 different agents working for us at any moment? Jacob Bourne (15:45):.

Thanks to innovations like CTV ads that allow B2B advertisers to target decision-makers via video on streaming platforms, we expect the platform to account for 22.9% of US B2B digital ad spending this year. Meta has also grown and now accounts for more than a third of social B2B ad spending. Not to be outdone, Amazon鈥檚 B2B ad revenues this year are projected to rise 19.5% to $965 million.

The acquisition also highlights the importance of retail media, where brands invest in advertising within retailer environments like Amazon, Walmart, and Target to gain better visibility. Publicis also sees this acquisition as an opportunity to further expand its presence in retail media networks (RMNs), a rapidly growing sector projected to reach$140 billion in ad spending this year.

The company is also simplifying video discovery with a full-screen video tab on Facebook, consolidating formats like Reels, long-form, and live content, making it easier for users to find videos and for advertisers to reach their target audiences. Will it work? Meta would argue that the AI-driven features are already working.

As a result, scammers may start to target smaller sums of money. The fee may also drive customers to different banks. Customers who have had one or multiple fraud incidents at their current bank may search for alternative providers with stronger protections. And some savvy customers may search for financial institutions (FIs) that choose not to pass along the 拢100 fee to their customers.

Google targets shoppers: Per Google, 20% of the nearly 20 billion visual searches conducted each month on Google Lens are shopping-related, as users look for outfit inspiration and design ideas, or try to identify items they鈥檝e seen on the street or on social media.

The timing puts Amazon鈥檚 sale in direct competition with Target Circle Week, which will kick off on October 6. Pulling the holiday season earlier: This holiday season will be unique given the combination of a presidential election and a shorter-than-normal period between Thanksgiving and Christmas.

It has a vulnerable target in Lunchables and Capri Sun, which saw sales fall in Q2. MrBeast, KSI, and Paul each have rabid fan bases that are eager to buy whatever it is that they鈥檙e selling, which should serve the brand well in the short term. But its long-term success depends on the quality of the product. Go further: Read our Creator Economy Explained report.

FIs that create high-quality videos that thoughtfully target potential customers with engaging stories, formats, and language will have a higher potential for reward than usual. And with the holidays quickly approaching, there鈥檚 no time to lose on writing video ad scripts, filming or animating videos, and getting them edited and scheduled on the most appropriate platforms.

Because its audience primarily includes minors, Roblox has to carefully manage ethical and legal standards for advertising to underage users鈥攑articularly as regulators crack down on the ability to target minors in other sectors like social media.

The appeal: Moncler is an attractive investment鈥攁nd potential acquisition鈥�target given that it so far has been less vulnerable to the broader luxury slowdown experienced by LVMH, Kering, and a host of designer brands. The company reported 鈥減ositive performance鈥� in mainland China for the first half of the year, which contributed to a 19% year over year (YoY) increase in Asia revenues in H1 2024.

And we're ensuring that we're choosing partners that align with our target audiences to avoid some potential pitfalls that could be around the space of contextual.