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But TikTok Shop, which launched in the US in 2023, has emerged as the most prominent example of shoppable media in the country. Retail media networks are writing the next chapter. Amazon has the best chance of growing shoppable media beyond social.

Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.

鈥淪leepmaxxing鈥� is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one鈥檚 sleep. But some ideas have gone too far and are potentially harmful.

Because soon as Meta announced their product, for Snap it was both, this is bad for us because now there's a very strong competitor in this space, but on the other hand, this is good for us because it validates this wearables market. Jasmine Enberg (16:40):. Completely. And I think this has been a story with Snap and Meta for a long time. Right.

US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to data.ai. Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.

The 鲍厂鈥� second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

TikTok withdrew its Coin App from the EU, which gave users points for watching videos that could be traded for Amazon vouchers and gift cards, after regulators demanded a risk assessment. What鈥檚 next? Unlike TikTok, which mainly focuses on social media and content sharing, Temu operates as a purely monetized platform, with gamified rewards features that are deeply integrated into the user interface.

Our primary research on US online beauty buyers shares insights into how consumers discover and purchase new beauty brands and products across channels.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

Platforms like TikTok and YouTube have made affiliate monetization simpler, allowing influencers to boost brands while benefiting financially from their audience engagement. However, on a recent 蘑菇AV webinar, Awin North America president Adam Weiss noted that on his company鈥檚 network, creator participation has soared by 80% in the past year, but revenues per creator dropped by 40%.

The US triopoly of Google, Meta, and Amazon will take in nearly 58% of worldwide digital ad spending in 2024, which is less than their peak in 2021 but more than in 2023. If China鈥檚 ByteDance and Alibaba are included, over 70% of worldwide digital ad revenues will be accounted for this year. Mercado Libre, TikTok, Reddit, and Amazon will lead in growth.

Whether it鈥檚 a sponsored hashtag or a paid partnership label, 84.4% of US social shoppers have noticed sponsored content on social media, a March 2024 蘑菇AV survey found. Tackle these three challenges to improve influencer marketing performance:. 1. Identify the right influencers: Work with creators whose audience exhibit buying behavior that aligns with brand objectives. 2.

At the end of 2022, TikTok was banned from US government devices as concerns about its ties to China reached a fever pitch. Those measures are escalating: Politicians across the aisle have proposed an outright ban on the app, prompting TikTok to open its operations to regulators and reorganize its US business.

Impact of Tariffs on US Businesses (蘑菇AV subscription required). FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required).

Our primary research on US online beauty buyers shares insights into the evolution of consumer habits and preferences in one of retail鈥檚 most resilient categories.

48% of US adults want brands to be clear and thorough about price increases, explaining the reasons, including tariffs, according to March 2025 data from Collage Group.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

TikTok will struggle to loosen Meta鈥檚 grip over the region鈥檚 social commerce ecosystem, but the rumored launch of TikTok Shop could upend market dynamics in countries like Brazil. Companies will put AI experimentation into practice. Businesses will formalize their approach to working with AI.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

The news: 鈥嬧�婭n the lead-up to the 2024 US presidential election, Kamala Harris and Donald Trump are enlisting high-profile social media creators, extending their outreach beyond platforms like TikTok and Snapchat to court young voters.