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The company seamlessly integrated streaming and traditional broadcasts. NBCU updated its viewership data presentation to better reflect modern consumption habits. The network leveraged celebrity-driven coverage to boost audience interest. Why it matters: For media companies, the success of the Olympics underline the importance of securing rights to major sporting events.

Amazon is ditching Just Walk Out in favor of Dash Carts. Not only will the move satisfy customers鈥� desire for familiar technology, but it鈥檚 also creating more ad inventory. Walmart Connect also emphasized its in-store retail media potential last week, with a focus on expanding familiar strategies like sampling and TV screens. This back-to-basics approach might spark more in-store retail media ad spend.

They also offer more creative flexibility, enabling brands to extend above line campaigns into stores using the same visual style that shoppers have already seen online or on TV. Sales attribution is achievable without expensive technology.

Using this sales model in its traditional state can make marketing less effective than it could be for a few reasons. Bottlenecks are bound to occur. After all, a bottleneck is just a funnel with a big hole at the top and a smaller one at the bottom designed to slow the flow of whatever passes through it.

Although OOH is still primarily a traditional medium, outdoor advertising鈥檚 future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.

Among organizations that use influencer marketing, 94% said creator content delivers better ROI than traditional digital advertising. Spending is rising accordingly. Influencer spending growth in the US will slow but surpass $13 billion in 2027, according to our March 2025 forecast. This comes earlier than we had projected in our March 2024 forecast, demonstrating accelerating growth.

It's a little bit non-traditional. You wouldn't see another cursory competitor coming up in the space, putting out TV commercials that says, "Hershey sucks." And I think that for Mr. Beast's sort of young gamer audience, that's a type of message that is authentic and resonates. And I think that can strike a chord with the audience.

Traditional engagement metrics like impressions or clicks have been criticized for their superficiality. But attention metrics can measure tangible factors like time spent on creative, gaze tracking, and audio engagement, offering a richer understanding of ad performance.

Both companies鈥� moves come in the wake of YouTube overhauling its TV app to help creators earn more CTV revenues from their content. Why it matters: The revamped feature is a significant move for TikTok as it looks to diversify monetization options for creators beyond ad revenues.

Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.

Also, because they don鈥檛 operate as traditional retailers, intermediaries avoid the steep overhead costs of retail operations, such as buying and warehousing inventory. As a result, profitable ad revenues have a more profound impact. Predictions. Instacart will gain an early lead in in-store retail media via partnerships with major retailers.

Obviously there's ESPN+, but that doesn't contain all the content that the traditional cable version of ESPN has. But this new standalone version will. It'll be taking ESPN from your cable bundle, from your TVs and putting it into a standalone streaming package. Ross, how do you expect the standalone ESPN streaming service to be received next year, I guess? Ross Benes:.

Gen Z has a keen eye for spotting鈥攁nd ignoring鈥攁dvertisements, meaning traditional retail media formats like search and display can have trouble reaching them. Brands must take a layered approach to reaching the digital natives.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

In April 2025, the warehouse retailer announced it would eliminate both traditional and self-service checkout, pushing all in-store shoppers into the app experience. Display advertising is emerging from the long shadow of search. Search and display will contribute near equal incremental dollars between now and 2029.

More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023.

You don't necessarily have the budget to go after the general population, so you can use traditional segmentation models. You could also use our TruAudience platform. There's a variety of segments that are there. They fit a variety of different consumer targets that a bank marketer might be going after.

These companies dominate traditional ad spending, which amounted to 24.2% of total ad spending in 2024. Their digital arms didn鈥檛 compete well with the tech giants initially. But in recent years, growing digital video and streaming audio ad inventory has strengthened their digital revenue prospects.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

We expect only about a 2-percentage-point increase by 2028 (to 17.0%), driven by the emergence of new VR and AR device formulations, such as AR smart glasses, competing with traditional VR headsets. After 22.7% YoY growth in VR headset use in 2022, growth settled at slightly more than 9% last year. This is up from our previous estimate of 6.1%, boosted by Apple and Meta VR headset launches.

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming鈥檚 market share with nearly 25%.

Free ad-supported streaming TV (FAST), such as Pluto TV and Tubi. Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV.

Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.

鈥淵oung people in particular have long eschewed traditional advertising,鈥� said Enberg. But creator-led advertising can capture Gen Z eyes by incorporating ads into content they鈥檙e willing to watch.

Insurers鈥� reliance on traditional products and marketing tactics is a ticking clock that could cost them policyholders and growth. Key Question: How can life insurers sync up with consumers to offer them products that address their changing wants and needs amid rising economic pressures?