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The news: 鈥淩esilient consumer spending鈥� and the cross-border travel recovery helped Mastercard beat first quarter forecasts, per its earnings release. The takeaways:. Spending was resilient. First quarter purchase volume rose 17% year over year (YoY), accelerating from 8% growth in Q4. Travel rebound boosted spending. Cross-border volume surged 35% YoY, up from 31% in Q4.

Travel includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations. It also includes leisure and unmanaged business travel. Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations.

Capital One launched Venture X in 2021鈥攊ts first ultra-premium travel and entertainment card product. It has also invested in Hopper to build out Capital One Travel, after which it debuted a portal with in-demand features like price drop protection. Capital One has since complemented those developments by launching services like Capital One Dining and Capital One shopping.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

Google pushed new ways to drive travel conversions via Performance Max as well as new travel features on Search. These updates are useful for both advertisers and users because they streamline ads across platforms. Ads can push automatically across Google Maps, Search, YouTube, and Hotel Ads.

When analyzing the performance of MNTN advertisers across multiple verticals, including fashion and apparel, home and garden, and travel, we found that all saw increased performance metrics within the past year.

Walmart has launched Walmart+ Travel, a partnership with Expedia Group that offers travel benefits to members. The retailer also hosted Walmart+ Week, its answer to Amazon Prime Day, which may have boosted membership adoption. While Walmart+ membership lags behind market leader Amazon Prime, it鈥檚 still in its early days with room to grow.

My dinner party data is a little bit about travel. One in four people plan to do a business trip in 2024. One in five plan to do a work-cation, and there are a lot of very positive benefits to doing a work-cation. Which is when you travel and you also work and you get to experience new things. What I did want to talk about is the term digital nomad. Do you guys know when it was first used?

By comparison, the entire travel industry will spend $6.79 billion in 2023. Behind the Numbers.

The different tiers added new travel and entertainment (T&E) statement credits, such as for Delta Stay, rideshare, and Resy. New reward categories. Additional spending categories were also introduced to the business cards, expanding points eligibility for spending on transit, US shipping, and office supply stores. Will it work?

Put it in action: Activity booking platform GetYourGuide launched 24,000 ad variations to showcase unique travel experiences across 100 destinations and four markets. This approach not only informed potential customers but also expressed the value and emotional payoff of GetYouGuide鈥檚 offerings. 3. In the lower funnel, bring your best offer.

It鈥檚 a trend that aligns with their comments over the holidays鈥攎any Gen Zers said they couldn鈥檛 afford to travel home, but the same portion said they鈥檇 never forgo a Taylor Swift concert to help clear their debt. Many prioritize fun over saving for the future, which confirms they feel they need to burn off steam and may not be aware of how to tackle their financial priorities.

When users want to learn how to decorate a living room, apply a current makeup technique, or find a hotel in a travel destination, social search ads can help them learn something new鈥攁nd learn about a brand. Make organic social content searchable. 

During the event the retailer will offer a slew of perks including: double the fuel discount it offers at Exxon and Mobil stations nationwide to 20 cents per gallon; up to 20% back in Walmart Cash on flights, hotels, car rentals, and other activities booked through Walmart+ Travel; free Express Delivery; three free months of Walmart+ InHome; and access to exclusive new and unique items.

In Travel, Three Forks Ranch's "Luxury & Adventure" 30-second spot outperformed by 1,060%. For Pharma Rx, Omnipod's "Bath Time and Pizza" 15-second ad was 459% more effective than average. Our take: By targeting category-specific themes, using innovative creative,, and driving immediate consumer engagement, brands can boost TV ad effectiveness in this results-driven era.

25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.