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Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian. While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein鈥檚 ability to rely on those markets for growth.

37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca.

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting鈥攁nd stay mindful of the risks.

The UK department store chain showcased Christmas home decor trends in July (with plans to roll out related products in September), then launched its picks for the top 10 toys for Christmas in mid-August. Our take: The holiday lever can only be pulled so many times before it comes loose.

The digital maturity of the market has lagged compared with other Western countries like the UK and the US. But as we emerge from the pandemic and the subsequent economic turbulence (exacerbated by the war in Ukraine), brands are increasingly shifting their advertising investments to digital channels. Advertisers will need to fine-tune their digital strategies.

Adoption is highest in the US, the UK, and Brazil, with a combined growth rate of 234% YoY. Three in 10 Tap to Phone sellers are small businesses. Why this matters: Tap to Phone is ideal for lower-revenue businesses, letting them save money by accepting payments on a device they likely already own.

This capability will come to select partners in Q1 2025 before rolling out in the US, Canada, the UK, Australia, and other countries across Europe and Asia. The problem: Despite the rewards, only crypto diehards will likely be interested in making payments at the POS with crypto. We forecast only 2.0% of internet users will make a crypto payment in 2025.

72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 type of research done on mobile devices in-store, per August 2023 1WorldSync data.

鈥淎I鈥檚 ability to generate personalized content that can adapt in real time, based on location, search history, platform behavior, and more, has the potential to be an incredibly useful tool when creating co-branded content.鈥�. 36% of US and UK content and creative professionals believe streamlining workflows for faster content creation and distribution would enhance content ROI, while 35% believe personalizing

The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

One ecommerce business saw a 25% increase in customer engagement and a 30% reduction in cart abandonment after implementing an AI chatbot. Klarna predicts its AI assistant will drive a $40 million profit improvement in 2024. In its first month, Klarna鈥檚 genAI-powered assistant handled two-thirds of its customer service chats, doing the equivalent work of 700 full-time agents.

Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK. But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce.

Over the past few years, Walmart has opened its marketplace to international merchants from China, Canada, Japan, and the UK, according to our US Retail Ecommerce Marketplaces Forecast 2023 report. Now, the marketplace offers around 400 million SKUs from marketplace sellers, up from 75 million pre-pandemic, per our report.

But the approach isn鈥檛 without risk given that 4 in 5 shoppers believe the quality of private-label products is as good, if not better, than name brands.

US and UK consumers are more likely to opt into brand emails or texts if companies offer free shipping or loyalty points in return, according to data from Wunderkind. Use this chart: Marketers and retailers can use this chart to strategize communication channel investments and to demonstrate the importance of email and SMS marketing. Related 蘑菇AV reports:.

The news: A study conducted by UK research firm Say No to Disinfo found that AI-generated fake news on social media raises the risk of bank runs, per Reuters. How we got here: We鈥檝e covered how social media can fuel bank runs鈥攁nd it certainly contributed to the collapse of Silicon Valley Bank. And we鈥檝e analyzed how it can change consumer behavior鈥攅ven if that behavior is illegal.

Consumers鈥� adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

The allegation: Online marketplaces including Amazon, Temu, and Shein are selling toys that fail to meet EU safety standards, according to an investigation by Toy Industries of Europe (TIE)鈥攁n organization that represents toy manufacturers in the EU and UK. 80% of the over 100 products TIE purchased as part of its investigation were unsafe, with some having magnets capable of puncturing children鈥檚 intestines