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The company announced it is working with the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) on a measurement standard for Reels. Meta finds a bug in its Apple.

So I didn't know this, but apparently Mars executives in the UK thought it sounded too much like the word knickers, which is the British word of panties. But my final question, do you know where the name Snickers comes from? Max Willens:. No. Bill Fisher:. I really didn't know this one.

鈥淚 think there鈥檚 a big entertainment factor to livestreaming in China that the UK and the US haven鈥檛 quite got[ten] right yet,鈥� said our analyst Carina Perkins. 鈥淗osting livestream shopping is quite a different skill from the more sort of traditional influencer content that we鈥檝e seen thus far.鈥�. Some brands have figured out this entertainment factor.

This approach, taken by other markets like the UK and Sweden, is favored by most sellers and seems the most likely outcome given the formation of a US JIC in January 2023. The JIC and its recent activity will be discussed in greater detail later in this report.

And that meant that the UK was able to gain adequacy status with the EU, which means personal data can still flow freely between the EU and the UK.

It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

And we'll see if other audiences are as willing to adopt podcasts as US and UK listeners are. Marcus Johnson:. Yeah, that's a brilliant takeaway as well. So scratch the halftime report. One thing I'll say, Spotify expects to cross the 500 million worldwide user milestone in Q1 and record a decent 20 something percent revenue growth as well. Yeah. Let's move straight on to, in other news.

Welcome, folks, to a Behind the Numbers show that takes you around the world, looking at what various countries are doing in the worlds of commerce, media, and advertising.

So I would include a streaming package where you get access to Hulu Live tv, sling, FUO, something like that because then you have all this media that you can use to power your retail media network and target ads on streaming platforms.

Sorry, it's everyone I know that lives in England right now. Marcus Johnson (04:32):. Yeah, no, it's fair. How close we are to other countries is a huge point of coming to the UK, so that's a fair answer. All right gents, very nice. These are the two guests we have for today's episode. Thank you gents for being here. Let's go to the fact of the day quickly before we move to the main episode. (04:51):.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

Mobile commerce is increasing in share of total retail sales in both the US and the UK. In the US, mCommerce will make up about 7.5% of US retail sales this year, 7.5%. In the UK, that's about 10 percentage points higher at 17% of total UK retail sales. That's according to our forecast. In both places mobile adoption is definitely growing in double digits in the US, single digits in the UK.

TikTok Shop in the UK could be an indicator of what to expect in the US. Low sales, as well as consumer complaints about counterfeit goods and poor shipping experiences, have led UK brands and influencers to lose interest in TikTok Shop (despite being offered cash incentives), per the Financial Times.

Listen, by people, I mean people in England because you had three bank holidays. Okay, enough.

They've had a bunch in the UK for a while, Germany, now Mexico, so yeah, it seems like it's helping to some extent. Let's move to question two. We've got Zach going up against Oscar. Does live sports need new shorter content?

; and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders.

Although UK, 20th, it's pretty rubbish. Anyway, that's all we got time for for today's episode. I'm kidding England. I love you. Miss you too. Thank you to my guests. Thank you to Carina. Carina Perkins:. Thanks, Marcus. Marcus Johnson:. Yeah, thank you. Carina Perkins:. Too much? Marcus Johnson:. It was over the top. Yeah, it was. Let's try again. Ready? Thank you to Carina. Carina Perkins:.

But I think as well, it's interesting in the UK we've really... I felt like the Olympics just keep gaining momentum apart from that strange pandemic year. And it's been since we hosted it here, so since the 2012 games, I think a lot more people tuned in then because it was Olympics happening in the UK and people got really interested in it, the UK did quite well.