蘑菇AV

Video's near-future trends are taking shape鈥攁s digital pay TV loses its momentum, livestreaming ecommerce is gaining traction.

Uber Eats' US restaurant sales will grow to $36.47 billion in 2025, an increase of 15.0%, according to our October 2024 forecast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

We forecast Mastercard鈥檚 consumer card network transaction value will grow 12% between 2024 and 2026.

We expect Uber's US ad revenues to grow by over 50% in 2024, reaching almost $730 million, and they are projected to exceed $1.1 billion by 2026. Uber鈥檚 diverse service ecosystem鈥攃omprising ride-hailing, food delivery, and freight鈥攅xpands its pool of potential advertisers. Click here to view our full forecast for travel media network ad spending in the US. Hotel chains.

We estimate 69.2 million US consumers used BNPL users in 2022, per our forecast. Here鈥檚 how approval rates got so high:. Providers offered more counteroffers. Instead of declining applications outright, they would condition approval on things like down payments above the typical 25%.

Your one-stop-shop for travel industry digital metrics in 2023.

We expect 76.4 million people will use Venmo in the US this year, per our forecasts. While this base uses Venmo mostly for peer-to-peer (P2P) purchases, the app is quickly growing its buy button鈥檚 base: The number of monthly active Pay with Venmo users shot up 20% YoY in Q3.

Launched by the holding company in 2020 as a full-service ecommerce offering. Key clients: Jacobs Douwe Egberts, Forno Bonomi, Puma, Tigullio, Sognid鈥檕ro. Social media. US social network ad spending will grow by 16% YoY to $86.75 billion this year and will continue increasing by double-digit YoY rates through 2027, per our forecast.

Shoppers are more comfortable than ever using BNPL鈥攁nd not just during the holidays. Buy now, pay later (BNPL) volume will hit $18.5 billion this holiday season, with Cyber Monday alone accounting for just shy of $1 billion in spend, per Adobe. That鈥檚 27.6% more than BNPL holiday sales volume in 2022.

Burger King gave consumers a reason to spend in Q4: Limited-time menu options, such as Addams Family-themed items, along with the Million Dollar Whopper campaign, boosted US same-store sales 1.5%.

I would venture to guess that for anyone who is talking about concerns around misinformation, their definition of that changed between when the presidents changed in the U.S. (26:54):. My issue with that is people's viewpoint of what they define as misinformation is not simply whatever the U.S. government puts out is accurate.

Lowe鈥檚 joins Home Depot in warning of sales pressure amid difficult market conditions: The home improvement retailer lowered its FY sales forecast as skyrocketing prices, limited supply, and high borrowing costs weigh on the housing market.

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Amazon is winning ecommerce share in everyday essentials like health and personal care, thanks to its relentless focus on speed. The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and 蘑菇AV.

TikTok Shop drove $100 million in Black Friday sales: Efforts to introduce social commerce to users are working, but the ban looms large.

We expect Klarna鈥檚 US payment value will total $30.42 billion in 2025, per our forecast. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.