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Its traffic grew year-over-year in the final two months of the year, unlike other superstores like Walmart that saw traffic decline, per Placer.ai. Target鈥檚 multipronged 鈥渟tores-as-hubs'' strategy is working as stores fulfilled 96.7% of the retailer鈥檚 ecommerce orders in fiscal Q4.

That could pose problems for Walmart and other big-box retailers that have staked their reputation and market share on being able to offer lower prices than their competitors.

Zoom out: Companies ranging from Walmart to Home Depot have noted that consumers are being more discerning about where and what they buy鈥攂ehaviors that are likely to remain in place for the better part of 2024.

Walmart, DoorDash, and others have also gone the route of partnering with credit card companies. Develop unique features that appeal to a specific audience. For example, Walmart鈥檚 Oreo partnership that offered a limited-edition flavor exclusively to Walmart+ members made a direct appeal to grocery shoppers, with a focus on families and young adults.

Walmart leans on private label loyalists, trend seekers.

For context, Walmart, at No. 2, will rake in $73.45 billion in US retail ecommerce sales this year, a far cry from Amazon鈥檚 $431.11 billion. The computer and consumer electronics category makes up the largest share of Amazon鈥檚 US ecommerce business, representing a little over a fifth of total sales.

Walmart had to explain that its new digital labels will not be used to increase prices when demand is high, and instead are meant to save store employees time.

In comparison, just one and a half percent of those fees are going to Walmart Plus. My question here is, is Walmart Plus even competing with Amazon right now? Blake Droesch:. Well, Amazon had a 15-year head start on Walmart in this area, so I wouldn't necessarily count them out just yet.

Amazon and Walmart-owned Flipkart dominate online sales and are evenly matched, but new entrant Reliance Retail is making things interesting. Key Question: How quickly will retail and ecommerce sales grow in India over the next five years?

FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart. But unlike RMNs, FMNs capture retailer-agnostic data鈥攁nd therefore a fuller picture of customers鈥� spending, as written in our "Banking Trends to Watch in H2 2024" report. Many FMNs are being built on top of existing reward programs and have built-in reward functionalities alongside advertising. What's driving growth?

We expect its retail media business to be behind only that of Amazon, Walmart, and Target in terms of scale. The opportunity: Instacart sees plenty of runway ahead to grow its retail media arm. Earlier this month it introduced a series of new ad formats鈥攔ecipes, occasions, and bundles鈥攖hat aim to foster discovery and drive impulse purchases even when consumers are searching for a specific product.

BNPL debit cards and partnerships like Affirm鈥檚 with Walmart have made it easier to use BNPL in stores. What鈥檚 next? All of these drivers will boost BNPL鈥檚 growth throughout 2024. US BNPL payment value is expected to grow 12.3% YoY in 2024 to reach $80.77 billion, according to our forecasts. Transaction value will skyrocket to $124.82 billion by 2027.

But in 2023, three very different retailers鈥�Walmart, Instacart, and eBay鈥攚ill each generate more than $1 billion in ad revenue. But the rising tide is lifting the bigger boats higher. In 2019, retail media ad spending on all retailers besides Amazon, Walmart, eBay, Instacart, or Etsy accounted for 16.8% of US retail media ad spending.

Why it matters: Target鈥檚 US ecommerce growth (4.2% in 2024) is behind competitors Walmart (13.5%) and Amazon (11.5%), which use their unique value propositions to win over consumers. Walmart鈥檚 low prices and massive footprint give it an advantage in grocery. This year, Walmart Inc. will rake in $58.92 billion in US grocery ecommerce sales versus Target鈥檚 $8.10 billion, per our forecast.

While it is an apples-to-oranges comparison, Instacart鈥檚 growth is also a far cry from the 24% ecommerce growth that Walmart reported in Q2. As the largest grocer in the US, Walmart has made a strong push to grow membership in its Walmart+ program to drive more consumers to order groceries online.

Among the 16 major ecommerce retailers that we track, only Walmart and Chewy will perform better than overall US ecommerce this year, and seven will see their sales shrink. Most of these 16 retailers will lose some of their share of total retail ecommerce sales, with Walmart standing out as the only notable exception.

And retailers are taking full advantage of the opportunity: Amazon rolled out its Buy with Prime fulfillment service to all US retailers earlier this month, while Walmart quickly followed suit by expanding the reach of its GoLocal last-mile delivery service via a partnership with Salesforce.

Driving shoppers to spend: Best Buy, Amazon, Target, and Walmart are just a few of the retailers that have leaned on high-profile sales events to convince shoppers to begin their back-to-school shopping in June or July; the approach seems to be working as 18% of consumers intended to start shopping in June, up seven percentage points from a year ago, per a Sensormatic Solutions survey.

That鈥檚 despite fierce competition from Target, Walmart, Best Buy, Nordstrom, and a host of other retailers all looking to get a slice of a highly lucrative pie. As a result, Amazon鈥檚 share of Prime Day sales is shrinking; our forecast puts it at 59.6%, down from 60.9% in 2019.

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders. Setting the scene. The setting: The third wave of digital advertising is sweeping the shores of Latin America. Today, more than 20 retailers are vying for marketers鈥� dollars.

Grocery ecommerce sales will remain high in the US because the shoppers who already are buying groceries online are spending more, and because Walmart and Amazon are incentivizing online shopping. Different strokes.

Amazon recently overhauled its grocery business in a bid to grow its share of online grocery dollars and reduce supply chain costs, but Walmart still has a commanding lead. Over six in 10 (61.4%) digital grocery buyers have ordered from Walmart, compared with 49.5% for Amazon.com and just 18.6% for Amazon Fresh.

Retailers that are less favored by Gen Zers, such as Walmart, are more likely to hop on this trend, Davidkhanian said. 鈥淲补濒尘补谤迟 is trying so many different things to capture younger consumers because they鈥檙e not as 鈥榗ool鈥� as Target.鈥�. Younger consumers discover products online, but they still want the experience of going to stores and bringing something home.

Walmart, Target, Best Buy, and other retailers created their own sales events in response, all trying to score their share of consumer spending. Over half (55%) of Prime Day shoppers checked prices at competing retailers before finalizing their purchases on Amazon, per Numerator. Many consumers also shopped or planned to shop competing sales events by Walmart (31%) and Target (25%).

Walmart and Amazon have the most varied placements of retail media ads, appearing throughout its shopping pages (top and bottom of pages and in-grid), the same report found. Retail media ads receive a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify.