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Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.

Consumers are eating at home more often: Cooking is on the rise as shoppers look to save.

Consumers became more cautious with their spending, a trend that could worsen with Trump’s reciprocal tariffs

Patients want more digital health support from drug companies: Respondents in a recent survey say it would improve their worsening perception of pharma.

HHS’ massive FDA layoffs could delay food and drug inspections, approvals: HHS denies cuts will affect food and drug safety inspections and drug approvals, but a swath of FDA experts are concerned about drug innovation, review processes, and manufacturing safety.

Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.

Uptake could be limited given the crypto market plunge

Bringing manufacturing back to the US is easier said than done: Tariff uncertainty makes it hard for companies to take on large-scale projects.

Medicare and Medicaid won’t have to cover GLP-1s for weight loss: The Trump administration rejected a proposal that would have improved access to the drugs for millions of Americans. The consequences will be greater for patients than for Big Pharma.

Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

With iPhone prices poised to spike, Apple’s supply chain edge offers a short reprieve, but panic buying reveals deeper economic fears taking hold

If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown

Acadia acquires Crush to expand Amazon-first capabilities: The deal reflects growing demand for full-funnel retail media solutions.

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

Tariff escalation reshapes Latin America trade: New duties disrupt retail margins, inventory flows, and regional growth forecasts.

Consumers prefer fewer personalized ads over more generic ads: An IAB Europe report found that personalization works—but transparency is key.