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The new formats are set to run on ad-supported Prime Video content—which reaches 130 million monthly US viewers, of which 88% have shopped on Amazon, per the Upfront presentation. We predict that overall US Prime viewers will reach over 166 million in 2025.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

That’s up 8.6% from the prior year, while its ad-supported tier should bring in $1.27 billion—marking a 20.1% increase. Hulu's ad business, after contracting in 2023, is on track to reach $2.78 billion in 2025, up 4.3% YoY.

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Our take: Roku is making the right moves to reinforce its position in ad-supported streaming while carefully expanding into complementary paid services. The Frndly TV deal aligns well with its goal of boosting Roku-billed subscriptions without major content spend.

As the platform inches toward profitability, brands should keep in mind that its ad-supported tiers are cheaper than alternatives, making it less susceptible to potential budget cuts as users scale back spending.

CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women’s sports and betting apps provides marketers with opportunities to reach new audiences.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

However, uptake of ad-supported options is beginning to increase. This is likely due to the cost-of-living crisis continuing to affect consumers’ media subscription budgets. ITVX, the public broadcaster’s digital platform, reported a 15% increase in total viewing hours in the first nine months of 2024, for example.

Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

According to Adweek, the deal equips Samsung with end-to-end tools for campaign planning, segment discovery, forecasting, and activation—streamlining how campaigns are launched and scaled across Samsung TV Plus and other ad-supported inventory.

¶Ù¾±²õ²Ô±ð²â’s ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on ¶Ù¾±²õ²Ô±ð²â’s massive reach.

Amazon’s overall OTT ad revenues will be a robust $4.72 billion this year, but much of that will derive from Amazon’s legacy ad-supported OTT services like Fire TV, Twitch, and FreeVee. Once we break out Prime Video’s sub OTT figure individually, Prime should look relatively balanced on the chart above. No company leverages its users’ time quite like Meta.

Zooming out: Streaming CPMs have steadily declined in recent years as major services including Netflix and Disney+ have debuted ad-supported offerings. Last year’s introduction of ads on Prime Video further drove prices down.

The trivia format is low-lift for advertisers but high-engagement for users, giving Samsung a scalable way to stand out in an increasingly crowded ad-supported streaming market. GameBreaks also supports Samsung’s broader ecosystem play by uniting CTV, casual gaming, and ad innovation—especially valuable as advertisers seek new tools for breakthrough.

Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

Netflix is the leading subscription-based platform, although it launched an ad-supported tier in late 2022. Following Netflix’s lead in both ad-supported and subscription-based video are Amazon Prime Video, Disney+, Apple TV+, and Crave from Bell Media. Crave—which is home to HBO Max content in Canada—is a homegrown service and has gained more than 1 million subscribers since 2020.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?