Forecasts
| May 19, 2024
Source: ĢAV Forecast
From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.
Report
| Nov 14, 2024
Consumers are submitting medical scans to Elon Musk’s genAI chatbot, Grok: But Grok isn’t trained well enough on medical data, which could create a host of problems for patients.
Article
| Nov 21, 2024
Chart
| Dec 11, 2024
Source: Merkle; B2B International
On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.
Video
| Apr 7, 2025
On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Audio
| Jan 17, 2025
New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.
Article
| Oct 29, 2024
Chart
| Nov 27, 2024
Source: International Telecommunication Union (ITU)
Chart
| Nov 26, 2024
Source: Ericsson
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.
Audio
| Nov 8, 2024
Forecasts
| Jan 30, 2024
Source: ĢAV Forecast
Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?
Article
| Oct 9, 2024
The same is true for international expansion: Ad revenue growth was strongest in Meta’s rest of world segment, which includes Latin America and Africa, at 33%.
Article
| Aug 1, 2024
Chart
| Nov 1, 2024
Source: ĢAV
Chart
| Nov 1, 2024
Source: ĢAV
It's an African country. Ethan Cramer-Flood (04:07):. Does South Sudan have their own currency now? They're one of the youngest countries. Bill Fisher (04:11):. Close. It's the Zig short for Zimbabwe Gold. It was introduced in April this year. Ethan Cramer-Flood (04:20):. Oh. Matteo Ceurvels (04:20):. Wow. Ethan Cramer-Flood (04:20):. That's cheating. They already had a currency.
Audio
| Sep 30, 2024
The company had already held the rights for Sub-Saharan Africa. Man-Chung, broadcast rights are a big deal in Asia. How lucrative could this be for Infront? Mn-Chung Cheung (08:22):. Well, it is unprecedented and lucrative, potentially worth hundreds of millions of dollars.
Audio
| Aug 26, 2024
Chart
| Oct 24, 2024
Source: GSMA
Dorsey said Block was eyeing regions where the population with internet access will grow the fastest—including Africa, Latin America, Asia, and Oceania. Artificial intelligence. Block plans to introduce machine learning across all its products and services, according to Dorsey, to improve efficiency and create new features for customers.
Article
| May 8, 2023
Community members engaged in regular and repetitive transactions within a susu—their trusted financial community, a popular collective savings practice in African, Caribbean, and some Asian cultures. Aaron Ansari, who used to program the algorithms that help FIs identify suspicious activity, told the New York Times: “There is no humanization to any of this, and it’s all just numbers on a screen.
Article
| Nov 8, 2023
Just the other day, I heard on a podcast that there is in farming in Africa where they don't all have the same tools that we do here in North America.
Audio
| Oct 11, 2024
The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.
Article
| Sep 9, 2024
Growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific. Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country’s TikTok ban. This year, over a fifth (21.7%) of the world’s population will be users of TikTok or its Chinese counterpart, Douyin. However, a potential ban could hurt future US growth.
Article
| Jul 19, 2023
The reductions have landed worldwide in regions like Eastern Europe, sub-Saharan Africa, the Middle East, Southeast Asia, and Latin America, per The Wall Street Journal. In some countries, subscription costs were cut as much as 50%.
Article
| Feb 27, 2023
Chart
| Oct 1, 2024
Source: ĢAV