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Crush鈥檚 clients鈥攍ike Black Rifle Coffee and Alice Mushrooms鈥攔eflect a new wave of brands that value agility over scale and want partners who drive outcomes across Amazon. Even legacy clients like Gerber are succeeding by simplifying their Amazon footprint, trimming SKUs and focusing on what converts.

TV accounts for 54.8% of US Black consumers鈥� weekly time spent with media.

Black History Month ends, but some retailer commitments live on: Consumers鈥攏ot just Black ones鈥攊ncreasingly see through performative marketing campaigns.

Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.

But the black box nature of its platform makes it difficult to judge which data it鈥檚 using, and how well the ads are performing. AppLovin鈥檚 AI buying engine is just one of several AI-powered innovations unifying mobile ad buying. AppLovin has advantages, but in a crowded field filled with competitors with similar AI technology.

Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.

So again, through sport, especially when you think about Black culture and Black communities specifically to see these Black women saying, "You know what? I need to rest. I need to take care of myself first, and then I can come and perform at my best." And if there's ever a case study in doing that, I mean Simone coming back and dominating in last year's Olympics is proof that that is okay.

An ongoing Target boycott began on February 1 to coincide with Black History Month in response to the company鈥檚 retreat from DEI initiatives, including discontinuing its Racial Equity Action and Change program, which aimed, among other goals, to expand Black employee representation by 20%.

Half of US consumers think people with disabilities are underrepresented in TV and film, according to a YouGov survey. 64% of Black respondents say white people are overrepresented among film and TV characters, according to the report, alongside 37% of Hispanic respondents, and 25% of white respondents, according to the report. This was originally featured in the 蘑菇AV Daily newsletter.

Average same-restaurant guest counts in the casual dining segment fell 1.2% YoY during Darden鈥檚 fiscal Q3, according to Black Box Intelligence data鈥攁n indication that customers are thinking twice before eating out. That number could continue to fall once the full force of tariffs hits the US economy.

A Marvel Studios collaboration for 鈥淏濒补肠办 Panther: Wakanda Forever鈥�. The Disney100 Retro Reimagined collection featuring retro toys to commemorate Disney's 100th anniversary last year. The latest expansion reinforces Target鈥檚 strategy of blending exclusive collaborations with private-label innovation to drive sales and brand loyalty.

The Meta lawsuit comes only a month after the Equal Rights Center sued Meta, alleging that the company discriminated against Black users in its advertising. The European Court of Justice ruled that Meta must restrict personal data usage for targeted advertising, even when users consent to usage, in October.

But measurement gaps exist: Advertisers on Amazon face a 鈥渂濒补肠办 box鈥� with Rufus鈥擜mazon doesn鈥檛 offer dedicated metrics for Rufus-driven performance, making ROI tracking difficult. That could mean budgets allocated to this strategy are based on faith and not data.

Some vendors operate as "black boxes," making it hard to understand how results are derived. Vendor dependency. Brands must rely on external providers for updates and modifications, potentially limiting agility. Open-source MMM: Cost-effective, transparent, difficult to implement.

Key stat: US Black audiences spend more time with media and are more engaged than the total population, according to a 2025 Nielsen report. Black adults in the US spend 32 hours on apps and websites on their smartphones and tablets鈥攖wo hours more than the total US population, the study found.

Small businesses rely on branches for financing, while cash-reliant groups鈥攊ncluding lower-income, Black, and Hispanic populations鈥攗nderscore the necessity of physical banking resources. Transforming branches into community and financial hubs. Banks are redesigning branches as inviting spaces that serve customers and the broader community.

That鈥檚 particularly true for Black consumers (25%), Democrats (31%), and Gen Z (32%). And nearly half (45%) of Democrats have stopped shopping at companies that have opposing political views to their own, as have over a third (34%) of Republicans. In the long term, retreating on DEI could hurt companies鈥� ability to serve their consumers.

While he restated the bank鈥檚 longtime commitment to Black, Hispanic, and LGBTQ+ communities, he said JPMorgan planned to cut wasteful spending on some initiatives that 鈥渨ent too far,鈥� per Bloomberg. But he denied this move resulted from pressures from the Trump administration and its anti-DEI movement.

For example, the ERC alleged Meta uses the sensitive data it collects to market for-profit colleges to Black users and public colleges to white users. Why it matters: Issues with identity-based marketing are natural consequences of how consumer data is categorized, making these types of ads difficult to avoid entirely.

As CMO at Nickelodeon, Wall decided to go dark for 8 minutes in solidarity with Black Lives Matter. Despite criticism, Nickelodeon upheld its commitment to inclusivity, exemplifying authentic brand bravery.鈥� Measuring campaign success is quantitative and qualitative. Being bold has quantitative results.