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US alcohol off-premises retail ecommerce sales will reach $6.85 billion this year, growing 6.1% over 2022, according to our forecast. Growth will reach double digits come 2026.

Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry鈥檚 future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.

Personal luxury goods include items such as ready-to-wear designer clothing and footwear, bags and accessories (including eyewear), jewelry and watches, and cosmetics and fragrances that meet the definition of luxury goods (fragrance includes personal fragrance but excludes home and car fragrance); excludes automobiles, travel and leisure services, boats and yachts, fine art and collectibles, fine wines

Getting personal: DoorDash鈥檚 multiyear deal with rewards platform Ibotta will enable CPG brands to provide consumers with tailored promotions and coupons across grocery, health and beauty, home improvement, alcohol, and other categories.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. 鈥淲e鈥檙e not trying to stop anyone from drinking,鈥� said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is 鈥渕aking sure [our customers have] a really good-tasting alternative.鈥�

Nearly a third (32%) of US consumers plan to celebrate St. Patrick鈥檚 Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick鈥檚 celebration, with food and alcohol being the top items purchased.

Victoria鈥檚 Secret, Party City, and Lush Cosmetics are the newest retail partners DoorDash has added to its platform as it expands beyond restaurant delivery to offer customers on-demand delivery for alcohol, grocery, and convenience items.

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

President Donald Trump鈥檚 shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.

It also states that independent retailers don鈥檛 have easy access to alternative suppliers, given that Southern Glazer鈥檚 is responsible for one out of every three bottles of wine and spirits sold in the US.

And we haven't talked much about this, but you are always seeing headlines about Gen Z is drinking less, so it also makes sense for them to be partnering with a non-alcoholic beer brand. Arielle Feger (06:00):.

Personal luxury goods include items such as ready-to-wear designer clothing and footwear, bags and accessories (including eyewear), jewelry and watches, and cosmetics and fragrances that meet the definition of luxury goods (fragrance includes personal fragrance but excludes home and car fragrance); excludes automobiles, travel and leisure services, boats and yachts, fine art and collectibles, fine wines

The demographic is increasingly spending on wellness products, drinks less alcohol, and wants to invest in longevity. We learned Gen Z slang鈥攁nd that they鈥檙e trying to spend less on Amazon. #4: YouTube.

Among CPG subcategories, food ad spending will languish this year, but every other subcategory (toiletries and cosmetics, alcoholic and nonalcoholic beverages, etc.) will see strong growth. The financial services industry will finally have a boom year in advertising. Financial services companies are massive digital advertising players, but their spending growth has lagged in recent years.