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The in-app shopping feature went live in Spain and Ireland late last year and launched in Mexico last month. It became available in the UK in 2021. Operations under pressure: This move comes as TikTok Shop is feeling the heat from ByteDance after failing to meet its 2024 sales goals, with staff facing new pressures to improve performance, per a Business Insider report.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Could tariffs trigger a trade war with Canada and Mexico? Yes. Canada has already retaliated with tariffs on $21 billion of US goods, as well as duties on US-made vehicles. Mexico is considering similar measures. How US Brands Can Adapt to Tariffs. What are retailers doing to mitigate the impact of tariffs?

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Now, President Donald Trump鈥檚 25% tariffs on imports from Canada and Mexico鈥攁fter several false starts鈥攁ppear set to take effect on April 2, potentially bringing lasting changes to an industry in flux. In response, Canada has imposed retaliatory tariffs on US imports, including roughly $589 million in spirits and other goods.

The big challenge: President Trump鈥檚 tariffs on China and Mexico鈥攚here Best Buy sources about 55% and 20% of its products, respectively鈥攁re set to drive up costs, forcing the retailer to raise prices for consumers. With roughly six weeks of supply on hand at any given time, Best Buy expects the impact of pricing changes to hit in the second through fourth quarters of the fiscal year.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

The president鈥檚 latest promise to go through with Mexico and Canada tariffs, slap an additional 10% levy on Chinese imports, and introduce reciprocal tariffs in April will only heighten the unpredictability companies face.

The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico. Mattel has also spent recent years broadening its supply chain. It now sources products from seven countries and expects China to represent less than 40% of its global toy production this year, with Mexico accounting for less than 10%.

Mexico is an emerging retail media powerhouse. We expect advertisers to allocate more than $1 billion to retail media in Mexico for the first time in 2025. This upward revision from our forecast reflects the more fully developed digital advertising businesses of Mercado Libre, Amazon, and Walmart in Mexico. Mexico will stand out on the global stage in retail media penetration.

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.