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The UK is home to the highest proportion of startups in Europe and Israel, per a June 2024 report by Accel and Dealroom鈥攂ut French-founded genAI companies have raised the most funding of $2.29 billion, ahead of UK ($1.15 billion) and Germany ($636 million). Predictions. Strategic partnerships with technology vendors will be a key priority in 2025.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

According to the Yale Budget Lab, which factors in the China and UK tariff rollbacks, prices are expected to rise 1.7% in the short term, adding about $2,800 in annual costs per household鈥攅nough to make many consumers think twice before reaching for their credit cards.

Under that (yet-to-be-ratified) agreement, the UK can export 100,000 autos annually to the US with tariffs of just 10%鈥攚hich is more than the country exported to the US last year.

The US and UK tout a trade agreement鈥攚ith a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it鈥檚 not a done deal.

While facial recognition may hit roadblocks in the UK and the EU, looser regulations in the US could allow a free-for-all on data collection.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Both companies are increasing ad spend in Europe, especially in the UK and France鈥攁lthough such relief may be short-lived, given that both countries are also considering crackdowns on de minimis imports.

The news: UK retailers are reeling from a series of cyberattacks that hit operations at Marks & Spencer, Harrods, and Co-op. In addition to exposing sensitive customer data to bad actors, the hacks have upended operations, resulting in empty shelves and stalled ecommerce sales.

The news: DoorDash made a $3.6 billion offer to acquire UK-based delivery platform Deliveroo earlier this month, a move that would vastly expand its international business. While discussions between the two companies are ongoing, Deliveroo said it would be inclined to recommend the offer to its shareholders. DoorDash has until May 23 to submit an official bid, per UK rules.

UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China鈥檚 good graces and protect it from the worst of the trade war.

Like the broader apparel sector, most luxury goods are imported from other markets, like the European Union, the United Kingdom, and Switzerland鈥攚hich face tariffs of 20%, 10%, and 31%, respectively. Shoppers will be stuck with at least some of those costs: UBS expects European luxury goods to cost 6% more, on average, as a result of the tariffs.