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A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Form factor is Gemini鈥檚 secret weapon: With Gemini landing across every Google touchpoint, it鈥檚 poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

Facing global trade tensions, Apple is pumping billions into US-based production鈥攑otentially sweetening the deal for future tariff exemptions.

Tech giants dominate Hollywood by securing marquee franchises: Companies like Amazon, Apple, and Netflix will outbid legacy media for top intellectual properties.

X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.

Apple risks consumer trust鈥攁nd security breaches鈥攊f it gives the UK a back door to iCloud, but noncompliance invites legal action.

Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.

Update adds visual intelligence features, app integrations, and automatic opt-in for Apple Intelligence features鈥攚hich could boost adoption, or annoy users.

While iPhone and wearables sales slipped, Apple鈥檚 services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn鈥檛 paid off yet, but monetizing Siri could give it a boost.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.