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Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Apple is likely to enter the smart glasses fray eventually. Brands will experiment with AR retail experiences and AI-powered content overlays at live events like concerts and sports venues. High-visibility use cases will create new advertising formats that blend digital interactions with physical spaces. This will fundamentally change how consumers interact with brands.

They are the least likely to buy from their primary bank or another traditional FI based solely on brand trust and are more than willing to put their trust in Apple instead. Millennials demand high-quality user experiences from their providers. This age cohort is open to influence from advertising, which can help with acquisition efforts.

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

The news: The tariff-led market crash that鈥檚 hammering Apple, Nvidia, Meta, and more could provide opportunities for smaller players while driving down ad spending. Poshmark and ThredUp may benefit from rising merchant prices on TikTok Shop and Amazon, where many third-party sellers get their items from China.

Providers can now access Apple iOS, which holds the other half of the market. Predictions. A major mobile wallet will pilot an Apple NFC partnership in 2025. Block is a likely candidate. Its wildly successful Cash Card鈥攗sed by 42.1% of Cash App鈥檚 57 million active users鈥攃an help it earn interchange revenues that would balance access fees paid to Apple.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

Those new subscribers don't seem to be watching as much Netflix as the old subscribers did, and specifically those who are choosing the ad-supported tier, the cheaper option, don't seem to be watching as much Netflix as the older traditional members or even newer members who choose to pay to not see ads. Those folks seem to watch more Netflix.

Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Tech giants dominate Hollywood by securing marquee franchises: Companies like Amazon, Apple, and Netflix will outbid legacy media for top intellectual properties.

Apple鈥檚 fiscal Q1 earnings report revealed that services鈥攚hich also include iCloud, Apple Music, and the App Store鈥攈ave been a key driver of growth, generating $26.3 billion in revenue. Services now make up 21.4% of Apple鈥檚 total revenues. Apple is rethinking its film strategy after a series of box office disappointments, including scrapping the theatrical release of 鈥淲olfs.鈥�

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Advertisers are likely to resume spending鈥攊f they ever stopped, thanks to TikTok鈥檚 blackout refund policy鈥攂ut will keep watch on the story and could diversify their budgets to avoid negative consequences.

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri鈥檚 capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised. By integrating ChatGPT and improving language understanding, Apple aims to address long-standing criticisms of Siri鈥檚 limitations.