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Customer service quality far outranked augmented reality try-ons (14.5%) and personalized product recommendations (26.5%) in the survey, showing consumers frustrations with current customer service offerings. Retailers need to use caution in how they implement AI for customer service, as customers could also grow frustrated with AI chatbots that are not actually helpful.

Oreo boosted a special-edition Minecraft cookie offering that included an interactive AR experience, where buyers were able to unlock exclusive content and win prizes. Our take: 鈥淎 Minecraft Movie鈥� teaches a clear lesson: marketing beyond the traditional must be prioritized to guarantee that a movie鈥攅ven one that hasn鈥檛 gotten stellar reviews鈥攁ppeals to a wide audience.

An announcement is expected the week of March 31 on what, if any, fines will be imposed, per Ars Technica. The EC鈥檚 stance may be in reaction to Trump threatening to retaliate against any 鈥渄iscriminatory (or) disproportionate鈥� penalties on US companies from foreign governments. What鈥檚 at stake? Apple and Meta are both on the line to be fined up to 10% of their global annual revenue.

Acquisitions or partnerships with AR/VR developers could help gaming companies expand metaverse opportunities to more consumers. Only 8% of gamers have used a metaverse space, per GWI鈥攖he same percentage as in Q4 2022. However, 57% of those who have tried a metaverse experience would be interested in playing a game there.

The platform offers filters, augmented reality (AR) effects, the ability to stitch clips together, green screen functionality, music overlays, and auto-generated captions. Reels鈥� editing functionality is pretty similar to TikTok, albeit more limited in terms of filters, effects, and available music. For creators and brands looking to post fairly basic video content, Reels鈥� native tools can suffice.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.

Annoyed users are calling the ads 鈥渦nacceptable鈥� and 鈥渋ntrusive,鈥� per Ars Technica. Roku, like other connected TV (CTV) providers, is capitalizing on the booming CTV ad market, which we projected would quadruple from 2020 to 2026. Why it鈥檚 worth watching: Roku has been one of the more innovative CTV players pushing to make ads more prominent on connected devices.

There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.

There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

Oreo鈥檚 special-edition Minecraft cookies come with an interactive AR experience; fans can scan square-shaped bites to unlock exclusive content and win prizes. Each of these partnerships extends the film鈥檚 marketing reach beyond traditional advertising, ensuring that Minecraft fans engage with the brand in their everyday lives before even stepping into theaters.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

This will apply to all Echo users, even those who don鈥檛 subscribe to Alexa+, per Ars Technica. Users can still set their devices to delete recordings after processing, but they will lose access to Alexa鈥檚 Voice ID service. Amazon said less than 0.03% of Echo owners have opted to use the Do Not Send feature, per USA Today, but not everyone may be aware that the feature is automatically on.

Younger shoppers are comfortable using augmented reality (AR) and virtual reality tools. Twenty-eight percent of 12- to 14-year-olds already use AR to make purchases, according to Mintel. Our take: While Gen Alpha is becoming an undeniably important cohort for the beauty industry, companies should tread carefully when marketing and selling to the demographic.

AI and augmented reality tools can visualize products like furniture in a consumer鈥檚 home; however, consumers have hesitated to use this technology for apparel. AI tools using 鈥減assive data鈥� like previous consumer purchases or existing customer data to assess size are more likely to be adopted, Canaves said. This was originally featured in the Retail Daily newsletter.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2028: ARS 911.12 per US dollar.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.