蘑菇AV

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

YouTube redefines podcasting: Video formats capture 43% of weekly podcast listeners, far outpacing traditional audio-only platforms.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

On today鈥檚 podcast episode, we discuss what happened to Spotify鈥檚 subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.

As the audio industry continues its relatively glacial transition from traditional to digital, more and more of the dollars that may have gone into pure-play digital audio formats are instead leaking into video platforms such as YouTube.