Forecasts
| Apr 26, 2025
Source: ĢAV Forecast
Forecasts
| Apr 7, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Feb 27, 2025
Source: ĢAV Forecast
On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 28, 2025
On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 14, 2025
On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 18, 2025
On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.
Audio
| Apr 9, 2025
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 11, 2025
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered “Buy For Me” feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal.
Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.
Article
| May 5, 2025
Forecasts
| Apr 7, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
So, we're running streaming video, we're running streaming audio, we're running a lot of upper funnel campaigns, in addition to the performance marketing. And what we've seen is a direct positive result on the business. You actually see the efficiencies in paid search, which is obviously a very solid performing sales channel for many retailers.
Audio
| Apr 2, 2025
On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 31, 2025
Forecasts
| Jan 16, 2025
Source: ĢAV Forecast
Forecasts
| Jan 16, 2025
Source: ĢAV Forecast
Forecasts
| Jan 16, 2025
Source: ĢAV Forecast
Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.
Article
| Mar 31, 2025
On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 17, 2025
Forecasts
| Jan 16, 2025
Source: ĢAV Forecast
Forecasts
| Jan 16, 2025
Source: ĢAV Forecast
On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 28, 2025
We know what streaming does for people. We know what audience reach does for people. Ad revenue. I think when you take in all of those components together that it is holistically the most interesting move that anybody's made. Will it work? Will it help them succeed? It can't hurt.
Audio
| Mar 26, 2025
The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches.
"Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.
Article
| Mar 26, 2025