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On today鈥檚 podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today鈥檚 podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

The news: Audio ad platform Odeeo and content creation platform Wondercraft today announced an in-game audio ad partnership that will allow advertisers to craft audio ads in multiple languages in minutes. The partnership will integrate Wondercraft鈥檚 AI-powered creative production tools with Odeeo鈥檚 in-game audio solutions, with features to craft, localize, and personalize content. Our take: Odeeo and Wondercraft鈥檚 collaboration promises potential, capitalizing on the steady trajectory of time spent with gaming while accounting for gamer preferences for ads that are non-intrusive and integrate with the game鈥檚 environment.

The news: A report from DoubleVerify unveiled insights on the state of the digital ad landscape as audiences and brands go digital-first. More than three-quarters (77%) say short-form vertical videos (think Reels) perform better than marketers鈥� campaign baselines, while 75% say the same for social media feeds, 69% for connected TV (CTV), 67% for commerce media networks, and 58% for audio and podcasts. Our take: As time spent with digital grows, advertisers are pushed to invest鈥攂ut with ad blockers and brand safety remaining concerns, advertisers must rethink how they earn attention and invest in meaningful, trustworthy, and well-placed experiences.

From Rare Beauty鈥檚 scented billboards and Walmart鈥檚 truck tours to Dick鈥檚 Sporting Goods鈥� in-house production studios, here鈥檚 what the eight most interesting retailers from August have been up to, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Ulta Beauty is tapping into trends like Korean beauty and wellness to stay relevant with younger consumers while Pop Mart has created viral excitement around its collectibles through smart digital marketing and gamification. In addition, Urban Outfitters has launched a back-to-school dorm makeover contest and Away Luggage is enhancing the travel experience with a giveaway. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

In this podcast episode, we discuss Amazon鈥檚 yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.

In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. We also examine the expectations consumers have for engaging in person experiences. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Chief Client Strategy & Integration; President of Quad Agency Services, Tim Maleeny, and Vice President of Content, Suzy Davidkhanian. Listen everywhere you find podcasts and watch on YouTube and Spotify.

Netflix recently confirmed that it鈥檚 planning to move into the video podcast space as part of its broader effort to compete with YouTube for streaming dominance. Spotify expanded its Partner Program to nine new markets in March to remain competitive in light of YouTube surpassing it as the preferred platform for podcasts.

On today鈥檚 podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they鈥檙e reshaping multiple industries. Join Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI鈥檚 influence on business growth, the influence of China鈥檚 e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.

Last November, our analysts made some predictions about how the retail category would fare in 2025. Now that we鈥檙e halfway through the year, it鈥檚 time to check back in on what has (or hasn鈥檛) happened. "We're seeing many of our predicted trends playing out, though not always in the ways we anticipated," said our analyst Suzy Davidkhanian on a recent episode of the "Behind the Numbers" podcast. "The retail landscape is evolving rapidly, with some developments accelerating faster than expected while others face unexpected headwinds."