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The ubiquity of smartphones makes AR experiences widely accessible through built-in cameras and screens. It鈥檚 a potential jumping-off point for mixed-reality headsets and glasses. Key stat: We forecast that by 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million.

Without a unique advantage that the competition doesn鈥檛 offer鈥攍ike integrating augmented reality into conversations and building virtual worlds based on conversations to step away from a solely text-based app鈥攁 standalone app might miss the mark.

French Hill (R-AR) and Bryan Hall (R-WI) released their own draft bills. What鈥檚 inside: These bills offer differing visions on things like the role of state regulators, compliance requirements, and rules for stablecoins with larger or smaller market caps. But the common thread among them is that they call for more rules for stablecoins and their reserves.

Instagram is propping up declining Facebook ad revenues, but with Meta鈥檚 huge slate of AI, AR, and robotic projects, the company needs more than one flourishing platform. Improving Facebook鈥檚 algorithm to boost visibility for less well-known creators could attract new influencers.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2028: ARS 911.12 per US dollar.

Google Gemini fared the worst, with a 60% error rate, while Perplexity performed the best (40%), per Ars Technica. Accuracy failures were the most common issue. Over 30% of responses significantly misrepresented facts, numbers, or dates. One in five AI-generated news summaries falsely attributed statements to BBC sources. 13% of direct quotes were either altered or nonexistent in cited BBC articles.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our 鈥淢obile Trends to Watch for 2023鈥� report. Growth is expected to continue through 2025.

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.

Looktech AI Glasses, TCL RayNeo AR glasses, and Even G1 Digital Glasses will all make an appearance in CES exhibits, but you can bet there will be many more. Rabbit and Humane learned the hard way last year that the world isn鈥檛 ready to give up their phones. Expect more devices that complement smartphones rather than any tech that hopes to replace them.

Lawk showed off its AI and AR Smart Glasses, which offer real-time translation in eight languages. Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever.

Instead, It鈥檒'll show off its AR Ray-Ban Meta glasses with the help of celebrities like Chris Hemsworth and Kris Jenner. Notable no-shows. Who declines to run Super Bowl ads can be as interesting as who shells out. Last year, Temu stormed the Super Bowl by running five ads both during and after the game. But this year, the discount retailer is notably absent.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.

There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.

Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.