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Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.

Rivian secures federal support for a Georgia plant producing affordable EVs, promising jobs and innovation while facing tax policy shifts and industry headwinds.

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Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024鈥檚 outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla鈥檚 brand value drops 9%.

Airlines and other data-rich industries are using their wealth of insights to build personalized ad networks, creating new revenue streams and redefining digital advertising. These networks deliver precisely targeted offers鈥攍ike exclusive upgrades or local experiences鈥攅nhancing consumer journeys in real-time.

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

The threat of recession is holding back digital ad spending in Germany, particularly in influential industries like automotive. If the worst case can be avoided, though, 2024 offers promising signs for growth.

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Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.

The EV industry could stagnate鈥攐r even decline鈥攗nder Trump. A Trump administration would likely try to get Congress to eliminate those tax credits for EV purchases, which could have a significant impact on adoption given that EVs are, for the time being, more expensive than gas cars. That could cause car manufacturers to rethink their EV investments.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Retail remains less likely to buy video ads than most industries. Media and entertainment, telecom, technology, and automotive will spend more than 40% of their ad dollars on video ads in 2024鈥攔etail will spend less than 30%. In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year.