蘑菇AV

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn鈥檛 erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

On the advertising front, Instacart鈥檚 Carrot Ads is growing its B2B reach by partnering with food service ecommerce platform Cut+Dry. What it means: The new partnerships signal Instacart鈥檚 priorities in 2025 as it contends with slower growth.

Adobe's research shows B2B tech marketers are acutely aware of these challenges, with 55% citing quality and customer trust as their top concern in managing AI-generated content, followed closely by content monitoring at 53%. Consumer skepticism remains high, with 65% of US adults feeling uncomfortable with AI-generated content in ads, suggesting businesses must be transparent about their AI usage.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

B2B is the largest segment of US payment volume. We expect US B2B payment value to grow 3.6% annually in 2024, led by ACH and cards.

Nipendo specializes in B2B payments automation, which can help Amex attract new business and compete more aggressively.

B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.

For instance, in retail, CMOs need to be adept at managing ecommerce as well as brick-and-mortar strategies to create cohesive experiences, meet consumer expectations, and drive business growth. Investments in martech and AI are imperative. CMOs are embracing martech. Martech offers numerous benefits that help marketers efficiently and effectively scale their campaigns and achieve maximum ROI.

It will use Mastercard鈥檚 Track Instant Pay solution, which automates B2B payments, to attract new business.

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument鈥檚 Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

Cross-border and B2B payments pushed up the network鈥檚 payments volume during fiscal Q2.