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A multiplatform collaboration with Paige DeSorbo—a fashion influencer and TV personality—lifted sales and boosted relevance across retail, digital, and connected TV (CTV). Metricool focuses on deep brand-creator alignment. A long-term partnership with YouTuber Robert Benjamin drives an average of 1,300 monthly site visits and up to 650 sign-ups. Structure and ownership are key to scaling programs.

B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Retail and travel both have very large ecommerce businesses. Travel will generate $305.89 billion in digital sales and retail, almost $1.2 trillion in 2024, per our forecasts. These two sectors also concentrate on converting demand instead of creating demand. That led both to be early and large direct-response advertisers in the pre-digital era.

And despite relatively strong Q2 results, Amazon’s weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

Ecommerce traffic is the foundation of retail media 1.0, where in-market online shoppers search for products and brands and convert into buyers, fueling retail media’s powerful closed-loop measurement. We asked respondents to evaluate two dimensions of ecommerce traffic: traffic scale and traffic quality. Amazon Ads ranked No. 1 in traffic.

Marketing data is essential to success, but marketers face tough conditions in a changing B2B landscape. Investments in data and related tools need to be carefully chosen and demonstrate proven ROI.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.