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Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Best Buy rolled out AI-powered search that personalizes results based on purchase history and browsing behavior. CarGurus added conversational car shopping that responds to specific family situations like 鈥淚 have three kids under 3. Help me find a car with high safety and reliability ratings.鈥�. Agentic AI capabilities are expanding to include multistep personalized shopping tasks.

Best Buy is bracing for potential price hikes due to tariffs on China and Mexico, with CFO Matt Bilunas calling consumer reaction the 鈥済iant wild card.鈥� He added: 鈥淎 lot of price increases are potentially coming throughout the year, and consumer confidence is showing signs of weakness.鈥�.

Last week, Amazon made a last-minute offer to buy TikTok, just days before President Donald Trump postponed enforcement of the sale-or-ban law for another 75 days. Reportedly, the bid isn鈥檛 being taken seriously, so it鈥檚 unlikely the deal will go through. However, the deal is worth considering because it shows how Amazon is trying to maintain its status as the top retail media network and ecommerce retailer in the US.

Today, just six retailers鈥擜mazon, Walmart, Target, Albertsons, Best Buy, and The Home Depot鈥攐ffer a genAI search experience on their sites, up from four a year ago, and the availability of the offerings differs as well. For example, Sparky, Walmart鈥檚 AI shopping assistant, is only available inside Walmart鈥檚 app, while Amazon鈥檚 assistant, Rufus, is available on desktop, mobile, and app.

A) Marshalls B) Target C) Sephora D) Best Buy. Best Buy鈥檚 digital marketplace will include expanded tech offerings, as well as new categories like licensed sports merchandise and musical instruments, according to a press release. August 19, 2025. Which retailer now allows you to check out with Venmo? A) Sephora B) Ulta Beauty C) TJ Maxx D) Target.

Wolff noted it's a smart retail media move, echoing strategies used by Best Buy and Amazon. 鈥淎ny company trying to follow the Amazon playbook in building a retail media network has to understand that a lot of growth has come from the marketplace,鈥� added Canaves. 4. Poppi. PepsiCo鈥檚 acquisition of prebiotic soda brand Poppi highlights the growing demand for functional, health-focused beverages.

Retailers are increasingly recognizing the role of marketplace assortments, with Best Buy and Ulta among retailers that plan to launch marketplaces. Broader assortments contribute to retail media revenues in two ways: expanding the pool of potential advertisers and increasing the on-site ad inventory because more pages of products equal more ad slots.

Like Best Buy, Target, and virtually every other retailer at this point, Ulta sees its forthcoming marketplace as an opportunity to expand its assortment without having to bulk up inventory鈥攁s well as a chance to beef up ad revenues for its retail media network. It plans to improve the guest experience with deeper personalization, enhancements to its app and website, and better stores.

Best Buy is partnering with Google Cloud and Accenture on its customer agent tool, which leverages Google Cloud鈥檚 Vertex AI platform and Gemini genAI models. Salesforce has launched Einstein Copilot, a customizable, conversational, genAI assistant for customer service agents that leverages a company鈥檚 own data to provide customer insights and recommendations.

Target threatened to raise grocery prices within a few days due to tariffs on Mexican produce, while Best Buy similarly warned that consumers would bear the brunt of higher import costs. And while the North American front may be safe (for now), tariffs on China imports remain, along with retaliatory levies of 10% to 15% from Beijing targeting the US agricultural industry.

Meanwhile, Best Buy has created Best Buy Studios, a 70,000-square-foot space for the company and its partners, including Best Buy Ads, to develop custom promotional content.

Best Buy Ads and Roku enable advertisers to use Best Buy鈥檚 first-party data to target and measure CTV campaigns across the streaming platform. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Most key retailers will at best hang on to their share of US ecommerce. For the remaining major retailers in our forecast, online sales are growing more slowly than overall ecommerce. The heartiest performers鈥�Best Buy, Costco, Chewy, Lowe鈥檚, and Etsy鈥攚ill just hold on to their low-single-digit ecommerce market shares.

A wide array of merchants鈥攊ncluding Best Buy, Nordstrom, and Macy鈥檚鈥攁re testing new store formats. Some concepts will succeed, while others won't. Earlier this year, Macy鈥檚 announced plans to close four of its 24 small-format stores and six off-price Backstage locations. Pharmacies are overstored.