In its new study 鈥淕en Z and the American Dream,鈥� social and advertising agency Adolescent Content was surprised to draw similarities between Gen Z and Boomers鈥攖wo generations often perceived as being at odds.
Each generation navigates its health journey differently. Here鈥檚 what marketers need to know about tailoring their strategies to reach Gen Zers, millennials, Gen Xers, and baby boomers at each stage.
69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).
Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.
Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.