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The news: Paysafe received a payment license from the Central Bank of Brazil (BCB) for the country’s regulated online sports betting and gambling market, per a press release. The country’s regulated online gambling market opened on January 1. With the license, Paysafe will be able to partner with gambling operators and expand its presence across other industries in the country.

Brazil and Mexico will drive Mercado Libre’s impressive growth. Combined, the countries will account for 82.1% of the company’s regional advertising business but 72.6% of its ecommerce channel, per our estimates.

In Brazil, the banks are vying for business in the lucrative credit card and merchant payment processing markets. Mercado Pago is rapidly expanding its market share again by leveraging ecommerce data for innovative credit models. But Nubank maintains a lead in consumer credit through its transaction data-driven strategies and established customer base.

Cash is no longer king in Brazil after being dethroned by the central bank’s instant payments system, Pix. This report explores who’s using Pix (nearly two-thirds of the population), what’s fueling its immense popularity, and how it will reshape Brazil’s payments landscape this year and beyond.

This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America’s largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.

This is 23% higher than the credit and debit card volume in Brazil combined. Almost two-thirds of all consumers in Brazil have used the service as of December 2023. And it’s planning new features to accelerate this growth. The central bank will launch Pix Automático, a recurring payments feature, in June 2025. It will also roll out Pix Garantido, which would let customers make installment payments.

Mercado Libre is bullish about growth opportunities: The ecommerce giant is making massive investments to extend its dominance of the Latin American market.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.