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A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

"Cable TV is too expensive, so we've had cord-cutting for years. Digital pay TV we thought maybe was going to be competitive. Now that's too expensive. These things are free, and they're just sitting there waiting for you," said Cramer-Flood. Reddit defies social media stagnation.

Traditional TV struggles led the company to separate its assets into two divisions: Streaming & Studios and Cable TV Networks. Looking ahead: As WBD navigates its transition from legacy media to a streaming-first future, its ability to balance profitability, content investment, and strategic partnerships will define its long-term success.

As more consumers cut cable ties, YouTube could become the primary viewing platform for mass events like the Super Bowl and Summer Olympics. CTVs are also boosting YouTube鈥檚 social media features and accounted for 15% of all Shorts viewing in the US in Q4, per Alphabet鈥檚 most recent earnings call.

The news: Facebook is trying to attract content creators and influencers back as parent company Meta jumps into costly new endeavors like robotics and undersea cables.

鈥淵ellowstone鈥� remained the #1 cable show, proving that select linear hits still command strong engagement. Unfortunately for Paramount, the show just ended. Films rebound:. Filmed Entertainment revenues jumped 67%, driven by theatrical hits like 鈥淪onic the Hedgehog 3鈥� and 鈥淕ladiator II,鈥� which contributed $336 million in revenue growth.

The rise of streaming services devastated the traditional TV bundle of cable and satellite. But as streaming services struggle to obtain profits and face pressure to grow their audiences, they鈥檙e testing out their own array of bundles. Key Question: Which streaming services have the most to gain from bundling?

Ever fewer households are willing to pay high prices for TV via a cable box, and that same trend will likely take hold for digital pay TV. When digital pay TV subscriber growth eventually turns negative, some providers will exit the market, while others will seek consolidation through mergers and acquisitions. DoorDash and Uber Eats are cashing in with groceries.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

Heavy sports watchers are abundant in the cohort that鈥檚 still paying for cable TV. The importance of sports in keeping the traditional TV bundle from falling apart was evident when Warner Bros. Discovery sued the NBA in July after losing its media rights. Traditional TV bundles began unraveling when shows and movies began debuting on streaming services.

Why it matters: Fox is doubling down on diversification beyond linear and cable TV.. By integrating Red Seat into Tubi, Fox gains deeper access to the creator-driven news and opinion economy, an area increasingly competing with legacy media. Although not currently tied to Fox News, Carlson, Kelly, and O鈥橰eilly have all served as anchors on the network before.

It does not include time watching traditional TV (broadcast or cable) via a CTV. Traditional TV time will trail CTV time by 6 minutes this year, after leading CTV by over 2 hours per day as recently as 2020. Click here to view our full forecast for US average time spent per day with connected TV or US average time spent per day with TV.

The NFL鈥檚 shift to streaming reflects a broader move away from traditional cable, yet latency issues could hinder real-time engagement and sports betting. The final word: Super Bowl LIX showcased the changing nature of live sports broadcasting, advertising, and viewership habits.

But what I was saying is, I guess with sports, it's a big category, because it's kind of like with cable, right? It's a proven concept because that's what we used to have with cable where people would be like, "Okay, you want basic cable, fine. Do you want the sports package? Do you want the movie package? Do you want the whatever?"

鈥淭he broader economic implications, including potential slowdowns in growth and increased inflation, may further dampen advertising expenditures, especially in highly-fragmented categories like cable entertainment,鈥� said Juliet Corsinita, head of convergent video and audio at PMG. 鈥淏ut demand will be more resilient in high-demand areas like live sports.鈥�.

In response, WBD is separating its assets into two divisions: Streaming & Studios and Cable TV Networks, a move that mirrors broader industry trends toward consolidation. As legacy media struggles, the ability to transition to streaming-first strategies will determine long-term success. The Skydance deal could redefine Paramount鈥檚 future.

TV networks rely on Netflix for distribution: A deal between Netflix and French broadcaster TF1 is a clear sign of how video power dynamics have shifted.

The details: Amazon plans to spend $7.2 billion on servers, fiber-optic cable, and tech infrastructure for the Mississippi project, per state planning documents. The company estimated the investment would add some $3.3 billion to the state鈥檚 gross domestic product and create 1,000 jobs by 2027. However, documents show that two-thirds of those jobs will be contractor roles without company benefits.

So in this case, traditional pay TV, which we could just call cable TV. People have been bailing on cable TV for a long time. That is not my big surprise revelation today.

CTV time鈥攚hich does not include traditional cable TV viewed via a CTV, but does include all forms of OTT streaming, digital pay TV, digital audio, and other apps accessed via a CTV鈥攈as risen rapidly in recent years. We project it will finally catch up with old-fashioned linear TV in 2026. Click here to view our various forecasts for US time spent with media, by device.

WBD may separate its cable TV unit, Comcast is spinning off its linear assets, and Paramount is banking on a merger with Skydance. These strategic pivots reflect the industry鈥檚 recognition that the future lies in streaming and digital offerings, not linear. Roku is continuing its focus on advertising revenues over device sales.