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Ever fewer households are willing to pay high prices for TV via a cable box, and that same trend will likely take hold for digital pay TV. When digital pay TV subscriber growth eventually turns negative, some providers will exit the market, while others will seek consolidation through mergers and acquisitions. DoorDash and Uber Eats are cashing in with groceries.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

The company took a $9.1 billion writedown on cable networks in August after losing critical NBA rights to Amazon Prime Video.

Our take: Operating nuclear sites鈥攊n addition to building subsea cable infrastructure鈥攃ould add 鈥渆nergy provider鈥� to these Big Tech giants鈥� business descriptions. Regulators are already scrutinizing how Google, Meta and others dominate their current fields, and these moves could draw further regulatory attention.

Which country watches more cable TV? A) United States B) Poland. In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%. April 17, 2025. Which generation are the most frequent users of voice assistants?

鈥淭he broader economic implications, including potential slowdowns in growth and increased inflation, may further dampen advertising expenditures, especially in highly-fragmented categories like cable entertainment,鈥� said Juliet Corsinita, head of convergent video and audio at PMG. 鈥淏ut demand will be more resilient in high-demand areas like live sports.鈥�.

In response, WBD is separating its assets into two divisions: Streaming & Studios and Cable TV Networks, a move that mirrors broader industry trends toward consolidation. As legacy media struggles, the ability to transition to streaming-first strategies will determine long-term success. The Skydance deal could redefine Paramount鈥檚 future.

In Q2 2024, cable and broadcast linear TV accounted for nearly 90% of the time viewers spent watching ads on TV screens, according to ESHAP鈥檚 analysis of Comscore data. That鈥檚 due to the higher ad loads there and the commonality of ad-free streaming. Ad load estimates for linear TV vary, but generally the average is about 15 minutes of ads per hour.

CTV time鈥攚hich does not include traditional cable TV viewed via a CTV, but does include all forms of OTT streaming, digital pay TV, digital audio, and other apps accessed via a CTV鈥攈as risen rapidly in recent years. We project it will finally catch up with old-fashioned linear TV in 2026. Click here to view our various forecasts for US time spent with media, by device.

College football is also seeing a boost across broadcast and cable networks, with 30-second spots 12% more expensive this year. As Americans prepare for their traditional Thanksgiving football festivities, advertisers are making history with unprecedented investments in holiday sports programming.

But I also think that with the more of these cable channels that are basically cut loose from their parent companies, the more there is a possibility that someone will buy them as a unit. So all of these channels together under one roof could actually start making a little bit of sense.

Drug ads were most prevalent on cable news, re-runs of popular dramas and game shows, and special event programming. ABC World News Tonight held the largest share of Rx brand TV ad impressions. It was followed by other news shows such as Good Morning America and NBC Nightly News. NCIS, The Price is Right, and Law & Order: SVU each ranked in the top 10.

While competitors like Comcast consider spinning off cable assets, Murdoch confirmed Fox has no such plans. That鈥檚 because political and live-event programming continue to drive cable revenues, distinguishing Fox from peers facing more significant cord-cutting pressures.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

That could benefit larger players like Netflix and Amazon Prime Video, which offer more flexible, cost-effective alternatives to traditional cable and stand to gain from the continued migration away from linear (a trend likely to accelerate in the current macroeconomic climate).

Cutting the cord: Comcast is considering spinning off cable network assets like MSNBC and CNBC, potentially forming a shareholder-owned company. This move would allow Comcast to shift resources toward digital growth and place greater emphasis on Peacock鈥檚 expansion. By separating traditional cable from its high-growth streaming sector, Comcast could better adapt to the current media landscape.

Tucker Carlson's successful transition from cable news to digital media serves as a case study in audience migration and platform evolution. His podcast's dominance on Apple Podcasts (ranking first in 2024 with over 150 episodes) demonstrates the appetite for conservative voices.

TV ad spending includes broadcast TV (network, syndication, and spot) and cable TV.

TV will claim just 15.1% of all US ad spending this year, though US adults will spend almost a quarter of their daily media time with old-fashioned cable, satellite, and broadcast TV services. The ad industry鈥檚 disproportionate disregard for TV is the reverse of its too-slow embrace of CTV. Click here for the full forecasts for US time spent with TV and US TV ad spending.

The NCTA states there鈥檚 no evidence of widespread deceptive practices in the broadband, cable, or voice industries to warrant regulation. The lawsuit also states that click to cancel will cost cable operators between $12 million and $25 million per company and that system rebuilds could take two to three years.

As recently as 2018, the vast majority of US households had both a CTV device and a traditional pay TV subscription (cable, satellite, or telecom). Since then, traditional pay TV has declined precipitously, while CTV has climbed steadily. Digital pay TV viewership has also ascended in recent years, but nearly everyone in that cohort of households will be watching via a CTV device as well.

Put another way, 11% of people's TV time, cable streaming, all of it, is spent watching YouTube. Evelyn, you said there's a bit of a milestone announced by YouTube as it pertains to TV versus mobile. Evelyn Mitchell-Wolf:. Oh, yes. Yeah. Neal Mohan just announced that TV now is the primary device from which YouTube watchers watch YouTube.