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FAQ: US-Canada Trade War (Ä¢¹½AV subscription required). FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (Ä¢¹½AV subscription required). Methodology: Data is from the November 2024 RetailNext report titled "Consumer Sentiment Survey." 1,056 US adults ages 18-64 were surveyed online during August 21-23, 2024.

Smartphone ownership is nearly universal in Canada, but time spent with mobile media in the country trails many other similar countries. Average daily time spent on mobile devices in Canada is 33 minutes lower than in the US, for instance. Western Europe doesn’t fit predictable patterns of media consumption.

Canadian marketers can use preferred deals and private marketplaces, expanding programmatic guarantees. Programmatic guaranteed deals—video-on-demand and live inventory on Google Display & Video 360—are now available for select Latin America inventory. Disney’s proprietary Audience Graph will be available in Europe.

That’s more than double the increase we’ll see in Canada, China, France, Germany, and the UK combined. While there’s growth across the board in the global programmatic market, rates are tied to total ad spending outlays in each country:. Canada is funneling ad dollars into video and connected TV (CTV). This, in turn, drives strong growth in programmatic display, as is the case in the US.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

So in Canada, RBC, the Royal Bank of Canada was a big presenting sponsor, Toyota was another, so big national advertisers. There's a lucrative aspect to being a presenting sponsor, so they're in front of everybody for a couple of weeks.

The new platform will collaborate with The Trade Desk, Google Display & Video 360, and Magnite to deliver programmatic ad solutions, Netflix said at its second annual Upfront presentation to advertisers on Wednesday. Testing of the new ad tech platform will begin in Canada later this year. Netflix plans a US launch by the end of next year’s second quarter and a global rollout by the end of 2025.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Netflix has completely removed the basic membership plans for everyone, including existing members in Canada this month. According to The Verge, users in Canada and the UK began to receive prompts earlier this month stating that July the 13th was the last day that viewers on this plan could continue watching content. Paul, what will this mean for the Netflix subscription landscape in Canada?

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

Mobile and video formats will be key to a recovering ad market in the years ahead.

This increase is proposed for multiple markets, primarily starting with the US and Canada. Zoom out: Netflix isn’t alone in this approach; over the past year, the cost of major ad-free streaming platforms has surged by approximately 25% in an effort to improve the bottom line. Disney recently raised prices for Disney+ and Hulu.

Canada trails just one country—the US—in average daily time spent with media. That means plenty of opportunity for media buyers to reach audiences across a range of devices and services.