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Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Ipsos. Livepanel. Mercado Libre. MIT Technology Review. Morning Consult. NTT Data. Opinion Box. Wunderman Thompson. Zuban Córdoba y Asociados.

Last year, four of the 28 markets we break out saw negative growth (Hong Kong, Singapore, Thailand, and Chile), and Germany was essentially flat. This year, every country will grow ecommerce sales by at least 3.0%, as the trend of economic stabilization cascades around the world. The US, China, and Western Europe lead the rest of the world in total sales by a wide margin.

Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel.

Chile. Colombia. Mexico.

This is in addition to the gross digital sales of the department stores businesses in Argentina, Chile, Colombia, and Peru; home improvement businesses in Argentina, Brazil, Chile, Peru, and Uruguay; supermarket businesses in Chile and Peru; and Linio. Liverpool.

The UK and Chile will be the only countries to post negative ecommerce growth in 2023. Last year, France and Germany were also in the red. While only two countries among the 28 we track will see a contraction this year, Singapore and Hong Kong will be barely positive. Chile will also post negative growth in total retail, the only country with that unfortunate distinction.

PagBrasil’s solution is in a phased development plan, with a focus on countries that have a significant inflow of tourists from Brazil—such as Argentina, Uruguay, Chile, and the state of Florida in the US.

Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Jumia. Livepanel. Macarta. Mercado Libre. Opinion Box. Pluto TV. Portada. Salesforce. Shutterstock. Teads.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Chile and Peru will lag their peers but still produce decent growth. Most of the countries we track are now over 50% digital in their advertising, but no one will catch up with China. Nearly every major market in the world has transitioned into primarily digital advertising. We track 29 countries, including almost all the world’s most important economies.

Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Macarta. Voices. Worldwide Independent Network of Market Research (WIN). Wunderman Thompson.

Argentina, Brazil, Chile, Colombia, and Mexico will continue to experience double-digit gains by the end of 2026. In 2027, digital ad spending growth will dip to the high single digits in Chile, while we expect the other four to maintain their double-digit growth trajectory. Political instability will make Peru an outlier.