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On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淚t鈥檚 a little bit of a hybrid between livestreaming and mobile shopping and what you can do with traditional TV or connected TV,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淚t shows how an in-demand product can really drive this kind of livestreaming commerce.鈥�. 3. Examine the resale opportunity.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

Spotify will perform well as it tries to right the ship after mishandling various podcast investments. And Apple will quietly have another booming year in app store advertising, an aspect of its business that has become increasingly important given the saturated global smartphone market. Google is in line for run-of-the-mill growth, but it will remain king of the mountain by a wide margin.

And that鈥檚 where this flywheel idea comes from,鈥� our analyst Jasmine Enberg said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Podcasts. After a blowout year for podcasting in 2024, US creator revenues from podcasts are fast approaching $1 billion. The majority of those revenues will come from ads and brand sponsorships. (Our podcast revenue forecast excludes YouTube.). For more on creator podcasts, look out for our upcoming report, 鈥淯S Creator Podcast Revenues 2025,鈥� publishing in March. Other channels.

This is actually covered a little bit in last Re-imagining Retail podcast, so do go and check that out. Now we have some pretty solid forecasts for retail media network ad spending in the US and for e-commerce channel ad spending, that's that subset of retail media, in China. Both are fairly big markets. China's light-years ahead of everyone else, but the US is seeing significant growth.

Next, he's our research analyst covering China and Japan. It's none other than Man-Chung Cheung. Hey, Man-Chung, thanks for joining. Man-Chung Cheung:. Hey, Bill. Always a pleasure to join you on this podcast. Bill Fisher:. And last but not least, she's a newbie on this particular incarnation of Behind the Numbers, but we're very excited to have her. She's our principal analyst covering retail media.

If you have a few seconds to give us a rating or review, wherever you listen to this podcast, it would mean the world to us. They really, really, really do help us keep this podcast going, and so being eternally grateful for that. Otherwise, we'll see you guys on Monday for the Behind the Numbers Daily, an eMarketer Podcast made possible by Meltwater. Happy Weekend.

We give you our inaugural "Unofficial鈥� Most Interesting Retailers List, as ranked on an episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 1. Amazon. Why: 鈥淎mazon鈥檚 ad revenues are really based on retail media,鈥� our newsletter analyst Arielle Feger said. 鈥淏ut its recent rollout of Prime Video ads and a new ad-free subscription tier is a big way for it to beef up its ad offerings.鈥�.

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

We'll see you tomorrow hopefully for the Behind Numbers daily and eMarketer podcast made possible by Verisk Marketing Solutions.

Instead, they鈥檙e going to use digital marketing, particularly creator collaborations on TikTok, to really show off the allure of the in-store shopping experience,鈥� our analyst Blake Droesch predicted on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. What鈥檚 supporting it:.

Yory and listeners, welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Verisk Marketing Solutions. I'm Marcus. And it's a Monday recording. Not a Monday recording. It's a morning recording. And a Monday record. It's both. No, it is Monday. Oh, this is the best I can do. Who scheduled this? Definitely me.

They鈥檙e becoming major portals to the internet, fueling growth of music, podcast, and fitness apps. The growth rate for hearable users remains strong. The number of hearable users will increase 9.2% in 2023, well above the rate for most other connected devices. Growth will slow significantly in 2024 (6.6%) and 2025 (3.7%) as the market nears saturation. AirPods drive the hearables market.

On today鈥檚 podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with 鈥渞easoning abilities鈥� can actually do, and whether Ilya Sutskever鈥檚 new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at behindthenumbers_podcast. Thank you listeners and to Victoria who edits the podcast and is always willing to talk shop. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer podcast made possible by Ibotta Performance Network.

On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.

On today鈥檚 podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

That's an eMarketer podcast made possible by Cint.