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BMW used Aria tech to evaluate how to add augmented and virtual reality systems into connected cars. Collegiate researchers used it to see how humanoid robots can serve as smart home products. A demo video showed a visually impaired woman navigating a grocery store with assistance from the glasses.

The reduction in in-car commuting as more employees work from home has hurt terrestrial radio listening, as have apps that deliver audio content via mobile devices. But radio maintains an advantage in audience addressability.

The company鈥檚 popular podcasts and in-car business allow advertisers to reach consumers in intimate settings, helping their ad dollars travel farther.

In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.

That applies both to complex parts like engines and simple ones like the circuit board in car seats, per the Cato Institute. Each time an item crosses into the US, automakers would have to pay a duty under the terms of the Trump administration鈥檚 across-the-board tariffs on all trade with Mexico and Canada.

Games already exist in some connected cars, such as Tesla. These games are essentially console games on in-car displays. New formats, however, are exploring car features as part of the gameplay. One example is Valeo鈥檚 racing game, Valeo Racer, where car passengers use the car鈥檚 live feed as the background for the mixed-reality game.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

As built-in car systems proliferate and more smart home devices connect to voice assistants, their share of listening time is also increasing. We expect listening time spent to increase from 24.0% in 2022 to 28.8% in 2025. Connected TV (CTV) could serve audio ads. The average listener already spends 8 minutes per day listening to streaming audio from CTVs.

The underlying trend is toward more connected cars that create avenues for new services and digital media. Here are some cars that captured the limelight. XPeng AeroHT flying car: The Land Aircraft Carrier that鈥檚 headed to production in 2025 drew a consistent crowd at the event. On the ground, it contains an extended-range electric powertrain that can recharge the air module.

US Connected Cars 2024 (蘑菇AV subscription required). Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category.

As connected cars add built-in systems, they鈥檙e less likely to carry traditional AM radios, something that has alarmed the radio industry (and its congressional supporters). Games have the most diffuse consumption. Mobile leads and will continue to add share.

The growth of in-car apps will boost mobile advertising. As CarPlay and Android Auto grow more sophisticated, more opportunities will arise for mobile apps to advertise in cars. GenAI will reinvigorate voice assistants. Half of smartphone users already use a voice assistant. Even so, the impact on marketing and path to purchase remains fairly light. That may change with genAI.

Connected cars: Cisco and Mercedes Benz announced a partnership to bring more productivity tools鈥攕uch as transcription and higher fidelity sound for business meetings鈥攊nto connected cars, while Volkswagen partnered with software provider Cariad to build a new app store for information and entertainment.

础辫辫濒别鈥檚 connected car initiatives may further its financial services ambitions鈥攁nd push competing banking products further into the background. Apple CarPlay will widen its lead as 础辫辫濒别鈥檚 relatively affluent customer base buys new cars with connected capabilities.

The network launched in 2022, offering ad inventory across digital car toppers, Lyft-owned bike stations, and in-car tablets. 鈥淚t all started with out-of-home car topper ads,鈥� said Dwyer. 鈥淭hen we added bike docking stations and in-car tablets. Those were the foundation for us to get comfortable with advertising.鈥�.

Customers waiting in the airport, traveling on flights, or sitting in cars during ride-hailing trips are a captive audience. Read the full report, The Travel Media Network Explainer 2024.

The company is working with car manufacturers to develop connected car services, with the goal to deliver customizable network services for a variety of use cases. It鈥檚 also working with startups in a widespread strategy to bolster their innovation approach within 5G. 5G hasn鈥檛 yet revolutionized the way brands reach consumers鈥攂ut short-term opportunities are on the horizon. Retailers:.

In addition to the travel sector, the auto industry, with its connected vehicles, can deliver in-car ads that are relevant to the driver鈥檚 current location or journey. Similarly, media and entertainment companies can leverage viewing habits and content preferences to create targeted ads that are seamlessly integrated into the content itself.

Mobile still represents the majority of US consumers鈥� time spent on connected devices, per our forecast, though its share is shrinking slightly as CTV and connected cars gain time. Time spent with mobile devices has grown from just over 3 hours a day in 2019 to 3:50 in 2023. By 2025, that number will be just 1 minute shy of 4 hours.

Entertainment and commerce will take off in connected cars. 10 industries ranked by digital ad spend share. Honda establishes largest US charging network ahead of 2024 EV launch.

Visa and Mercedes-Benz have teamed on in-car biometric payments. What鈥檚 impeding biometric growth? Security fears. Some consumers are concerned they could be left unprotected until regulators get more involved. Privacy issues. Consumers rank data security among their biggest reservations with biometrics. Partnership politics.