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By riding the wave of Eurovision鈥檚 inclusive, cross-border spirit, each brand was able to project relevance beyond a single market. Our take: Marketers often talk about being part of the conversation鈥攁nd Eurovision gives them a global mic check. Duolingo reminded us that edutainment works best when it meets users in their feed, not a classroom.

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre鈥檚 shadow in Argentina.

Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China鈥檚 280.0 million, but that鈥檚 because of relative population sizes.

Giving the cold shoulder: The White House鈥檚 strained relations with its neighbors have had a near-immediate impact on cross-border travel, with serious consequences for local businesses. The number of people traveling from Canada to the US plunged 15% YoY in April, according to US Customs and Border Protection data, led by a 26% decline in land crossings.

This high-value deal shows Stripe鈥檚 commitment to crypto payments. Bridge鈥檚 focus on cross-border payments could help stablecoins take off

Why this matters: As a result of President Trump鈥檚 unprecedented tariff war, Canada鈥檚 financial sector is bracing for growing economic pressures, making Carney鈥檚 experience navigating global financial volatility especially timely as he works to stabilize cross-border trade and reinforce the country鈥檚 economic resilience.

Without agreements on cross-border data flows or digital taxation, advertising platforms and digital marketers face continued regulatory uncertainty. Q5: Are there any implications for digital services and tech industries? The deal does not contain any binding provisions to the UK鈥檚 Digital Services Tax (DST), a 2% levy on revenues of companies that earn more than 拢500 million ($639 million) globally.

That allowed them to offer ultra-low prices and near-seamless cross-border delivery. But that playbook has been upended by the Trump administration鈥檚 decision to eliminate the de minimis exemption for packages from China and Hong Kong. Now, these platforms need to rapidly rethink their strategies.

That鈥檚 a direct blow to the cross-border model TikTok Shop has leaned on to drive low prices and rapid inventory turnover.

That includes providing better cross-border investment options, enhancing cybersecurity, and proactively addressing clients鈥� concerns about economic and political uncertainty at home. Brush up on what mass affluent customers are looking for by reading our article 鈥淛PMorgan seeks to attract mass affluent customers with high-end financial center experiences鈥� next.

This move also strengthens PYUSD鈥檚 role in cross-border transactions by enabling faster, cheaper, and more stable global transactions. Crypto debit card usage will grow, enabling seamless crypto-to-fiat spending. Mastercard鈥檚 2024 partnership with crypto payment solutions provider Mercuryo launched a euro-denominated card accepted at over 100 million merchants.

Others that are more reliant on D2C brands or cross-border commerce may face increased headwinds. Click here to view our full forecast for US digital ad spending, by tariff scenario.

Cross-border and B2B payments pushed up the network鈥檚 payments volume during fiscal Q2.

Cross-border payments play a crucial role in Mexicans鈥� financial health. According to our forecast, $70.14 billion in remittances will flow into Mexico this year. They made up roughly 4% of Mexico鈥檚 GDP in 2023, per Banco de M茅xico and World Bank data. Fintech innovation around remittances has surged to help facilitate these flows.

Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

Even if a US deal is reached, tariffs on Chinese goods could significantly harm TikTok鈥檚 ecommerce business in the US, which relies heavily on cross-border merchants. While the Specialized Rewards Program could help TikTok convince wary creators of the app鈥檚 value, it won鈥檛 mean much if a ban ensues.

In the past couple of years, the cross-border arm of Alibaba has made inroads in South Korea due to its cost-of-living crisis. But the ecommerce platform has also been dealing with mounting consumer complaints over a range of product issues. Alibaba said that it will collaborate with authorities and vowed to tighten supervision of its supply chain. Predictions.

These shifts will not only affect sourcing and fulfillment but also marketing budgets and retail margins, especially for brands selling cross-border or managing multicountry campaigns. Our take: For Latin American retail and ecommerce professionals, this is a moment to stress-test supply chains, tighten communication with US partners, and monitor bilateral developments closely.

Chinese ecommerce players account for over half of cross-border retail ecommerce sales in South Korea, with sales more than doubling in 2023, according to Euromonitor. In a September 2024 press conference, AliExpress said it aimed to reach at least half of all digital buyers in South Korea within three to five years.

France鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�

Companies are beginning to feel the sting of anti-US boycotts. Anti-US sentiment is especially visible in Canada, where consumers are directing more spending to local retailers and brands鈥攁nd making fewer visits south of the border. Still, while Canadians are using boycotts to push back against US trade policy, there are few signs elsewhere that anti-American sentiment is driving shoppers away from US brands.