Ä¢¹½AV

²Ñ±ð³æ¾±³¦´Ç’s digital ad spending by type, format, and industry. Ad performance across ²Ñ±ð³æ¾±³¦´Ç’s digital ad market. Consumer categories that are driving advertising trends in Mexico.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per Ä¢¹½AV’s forecast. As the region’s digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Its digital ad business captured 1.9% of the region’s digital ad spending in 2021, per our estimates. This year, we expect the company’s digital ad revenues to rise to $654.8 million, representing 3.7% of the regional market. Walmex is quickly making inroads in Mexico. It was the world’s 10th fastest-growing digital advertising player in 2022 among the companies we track.

Worsening economic conditions will take their toll on Latin America’s digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.