蘑菇AV

Latin America鈥檚 commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data鈥攆ollowing the path retailers have already paved.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers鈥� preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

滨苍诲颈补鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Globally, its viewers outnumber the biggest social media, digital video, and digital audio platforms. And this is despite the fact that it has been banned in some highly populous countries (including China). YouTube also leads all other digital platforms for US time spent.

WhatsApp鈥檚 importance to Meta goes well beyond social messaging: A forced divestiture could disrupt customer service, commerce, and loyalty worldwide.

Other retailers will likely need to follow suit or risk being outpaced in a fast-changing commerce media environment.

Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.

This narrows the field of possible providers to a select few: major payment networks, digital commerce platforms with deep merchant service experiences, and diversified financial technology vendors like Fiserv and Global Payments. Examples of solutions in action include:.

The news: Affirm鈥檚 buy now, pay later (BNPL) payment options will now be available to JPMorgan Payments鈥� network of US merchants using its Commerce Platform, per a press release. This will allow merchants to offer the payment method at checkout to give customers access to loans ranging from 30 days to 60 months.

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

Latin America鈥檚 digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

By leveraging Apple鈥檚 NFC technology, Paze can capture in-store sales volume and position itself as a key commerce enabler. Banks bet big on branches as a growth engine and financial hub. Branches are still very important to customers and hold the key to growth for banks.

Digital Commerce 360. Mimbi. Pentaleap. Skai. Tech Crunch.

鈥淐lients are in more of an expansion, test-and-learn mindset with some of these RMNs,鈥� said Sejal Sheth, vice president of digital commerce and media at Harvest Group. Retail media search ad spending will close in on $40 billion in 2025. Sponsored search listings fueled retail media鈥檚 growth in its early years.

The company has expanded access to its commerce API, which links Meta ad impressions to third-party marketplace sales. This tool was previously only available to networks with 20,000 or more sellers. Meta is giving some retail media partners direct access to impression logs and product-level performance data, eliminating reliance on third-party measurement providers.

The agency has established partnerships with Snapchat, Amazon, Google, Instagram, TikTok, and Instacart, aiming to bridge creator commerce and performance marketing. Clients already working with Creo include Mountain Dew, Delta, and State Farm, with Creo citing the ability to unify creator messaging with performance marketing goals.

And the demand is already there: 39% of US consumers who have used or plan to use genAI have used the technology for online shopping, and 53% plan to do so this year, per Adobe. Most consumers are turning to it for product research (55%) and recommendations (47%). Native shopping features could close that loop鈥攃onverting search into sale, all in one place.

Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

I think it's an interesting move with the pharmacy focus, but I see the future of pharmacy as increasingly digital and online because nobody wants to go to the pharmacy to pick up a prescription. You want it brought to your home, and that's really where the future of pharmacy is, maybe not in stores.