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US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

So I actually joined eBay as an affiliate. Towards the end of my time, I started doing eBay affiliate stuff. The websites were paper airplanes and cocktails. And then worked at eBay, transferred to the States to do affiliates from the US for eBay, was asked to do paid search as well as affiliates.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

For example, rather than buy 10 pairs of shoes from multiple sellers, a creator or eBay seller can go on the site to find items that will perform well with their community. Our take: Ghost is streamlining a formerly labyrinthian process by providing access to surplus goods to a wider array of buyers. That鈥檚 offering significant value to both buyers and sellers.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

The big picture: While a recent victory by eBay allows marketplaces to avoid responsibility for items users sell on their sites in the US, a crackdown in the EU could force companies like Amazon and Temu to take a more active role in policing listings on their platforms.

Retail media advertising is digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or DSP; examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media

Comscore. eBay. Future Commerce. Morning Consult. Path to Purchase Institute. Rokt. The Harris Poll. The Trade Desk. TikTok.

Why Walmart is doing this: Credit cards are costly for merchants to accept鈥攁nd merchants are signaling they鈥檝e had enough. eBay stopped accepting American Express cards in August after failing to renegotiate swipe fees. Merchants are also forcing Visa and Mastercard back to the negotiating table after a judge rejected their swipe fee settlement, saying it doesn鈥檛 go far enough.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Others, like Etsy and eBay, are leaning into their niches to differentiate themselves from Shein and Temu.

The top three US digital retailers by unique visitors also have sizable retail media businesses, although at different scales: This year, Amazon will account for 77.0% of US retail media ad revenue, Walmart for 6.8%, and eBay for 1.2%, according to our March 2024 forecast.

Centre for Economics and Business Research (CEBR). eBay. GlobalData. Klarna. Motorway. OnePoll. Oxfam. PayPal. Similarweb. Toluna. Unidays.

You knocking Neutrogena off would give eBay that number eight spot. Sarah Marzano (18:25):. I feel comfortable with that. Arielle Feger (18:26):. I'll allow it. Sarah Marzano (18:27):. Yes. Sara Lebow (18:27):. Okay, so Neutrogena has moved down to number nine in the honorable mention spot. eBay for updating its search or relaunching its search is now in number eight.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.

If the test proves successful, the retailer plans to roll out the marketplace globally, which would put it in direct competition with platforms such as eBay and Craigslist. The strategy: By diving deeper into secondhand offerings, Ikea is bolstering its sustainability bonafides and moving to make inroads with an important segment of consumers.

Temu is now nipping at the heels of No. 3 overall eBay, which suffered an 8% YoY decline in traffic between July 2022 and July 2023, per Comscore. Temu has already nearly doubled Etsy鈥檚 traffic (down 26% YoY)鈥攐ne of the biggest beneficiaries of the pandemic ecommerce boom. The Amazon vs. Walmart battle for holiday season leadership will intensify.

While the top 10 is peppered with big names like Target and Home Depot, it also includes retailers like Macy鈥檚 and eBay, which are relying heavily on AI to restore flagging sales. One of the most popular uses of AI involves personalization, as retailers look for ways to be more relevant to shoppers, improve conversion rates, and increase customer satisfaction and engagement.