Ä¢¹½AV

South Korea and Japan lead with projected declines of -3.2% and -2.2%, respectively, followed by smaller but notable drops in Hong Kong (-1.2%), Brazil (-1.2%), and New Zealand (-0.8%). Countries including Australia, Malaysia, Argentina, and Peru will see declines up to -0.9%, while Indonesia, Colombia, and Taiwan will see more modest shrinkage in active user base.

Farmers in Brazil, the world’s top coffee exporter, have struggled with damaging frosts and severe droughts, while attacks on commercial vessels in the Red Sea have forced some coffee shipments to detour around the Cape of Good Hope—extending delivery times and adding shipping costs. Orange growers in Florida face similar headwinds.

While Argentina is opening its economy to foreign businesses, Brazil and Mexico are taking steps to curb the growing popularity of Asia-based ecommerce platforms like Shopee, AliExpress, Shein, and Temu. Argentina eliminated tariffs on international ecommerce purchases up to $400 for personal use and raised the tax-exempt purchase limit from $1,000 to $3,000 in December 2024.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.

Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian. While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein’s ability to rely on those markets for growth.

Nico Le Bourgeois, head of US Shop operations, will now report to Mu Qing, a former ecommerce vice president at Douyin who now oversees TikTok’s global ecommerce business. He previously reported directly to Bob Kang, ByteDance’s ecommerce head. How we got here: There are a few potential reasons for the layering. ByteDance is unhappy with TikTok Shop’s US performance.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.