Ä¢¹½AV

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years—with retail media as the main driver—far ahead of spending on traditional media.

A competitive ecommerce market has propelled retail digital ad spending to the top of the rankings. Digital ad spending overtook traditional in France in 2022 for the first time. Retail has led the way, though. Domestic retail brands like Carrefour and E.Leclerc have been growing their digital presence for many years.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners—Mexico, Canada, and China—according to the US Census Bureau.

Adidas’ CEO says Q4 results were ‘much better than we had expected’: The company’s sales rose 19% YoY, ahead of analysts’ expectations, helping it gain ground on Nike.

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

Premium Lite is available now in the US as a pilot, with access launching in Thailand, Germany, and Australia in coming weeks. Targeting streamers: YouTube recently announced that its users are watching on TVs more than any other device, including smartphones.

Wayfair is also focusing on curation to help shoppers find what they need. The Wayfair Verified stamp assures quality, with many items featuring editorial videos highlighting key features. This approach works—Wayfair Verified items generate more than 20 times the average revenue per SKU. However, the retailer must also take steps to protect its bottom line in an unpredictable market.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Our take: The ecommerce data is a welcome bit of good news amid a challenging environment that recently led Wayfair to close up shop in Germany to focus on faster-growing markets. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.