蘑菇AV

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce 尘补谤办别迟.鈥�

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The news: Ninety-four percent of marketers and agency execs are concerned about the impact of President Donald Trump鈥檚 tariffs on Canada, Mexico, China, and the EU, per IAB research鈥攊ncluding 57% who are 鈥渆xtremely concerned鈥� about the impact of tariffs. Almost half (45%) of advertisers are planning on reducing overall ad spend.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Beyond that, the broader trade war risks fueling price hikes across the board, making shoppers more hesitant to splurge on discretionary purchases鈥攊ncluding alcohol. Go further: Read our FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands.

"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥�Mexico, Canada, and China鈥攁ccording to the US Census Bureau.

Well, one thing I think just talking about, I guess the Canada and Mexico piece is that a lot of retailers were in the process of nearshoring their supply chains in part to get around tariffs on China. But if imports from Mexico are now going to be taxed, what does that mean for those plants? Does it just become a sunk cost for these companies?