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While Argentina is opening its economy to foreign businesses, Brazil and Mexico are taking steps to curb the growing popularity of Asia-based ecommerce platforms like Shopee, AliExpress, Shein, and Temu. Argentina eliminated tariffs on international ecommerce purchases up to $400 for personal use and raised the tax-exempt purchase limit from $1,000 to $3,000 in December 2024.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America鈥檚 digital economy.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Not only are Canadians less inclined to visit their southern neighbor for vacations, but they鈥檙e also no longer using US border towns as click-and-collect points for ecommerce orders or destinations for cheap gas鈥攚hich is hurting local businesses that rely on their spending to stay afloat.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce 尘补谤办别迟.鈥�

Fewer US consumers shopped on Black Friday this year, despite record spending, per PYMNTS鈥攊ndicating higher spending per shopper. Big-ticket spending also saw an uptick, likely fueled by some shoppers splurging ahead of potential tariffs. Commercial banking shifts ahead: Corporations in the US and abroad are trying to plan around the uncertainty.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.

Unsurprisingly, consumers in Canada (down 44 points) and Mexico (down 32 points) are particularly disgruntled鈥攂ut so too are those in South Korea (down 38 points), France (down 33 points), and Brazil (down 19 points).

If marketplace sellers raise prices as expected, the impact on Amazon shoppers would be significant, since we expect roughly $2 out of every $3 (66.8%) US shoppers spend on the platform this year will go to those third parties.

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.