蘑菇AV

Creative Canvas supports vertical video, QR-enabled ads, and will soon expand to include SMS, email, and store locator integrations. Zooming out: Creative Canvas follows a broader trend: major CTV players like Roku and Comcast have launched similar self-serve offerings to attract smaller, social-first advertisers who prioritize engagement and lower-cost creative.

Advertisers can allocate some of their spend to owned media channels, including email lists, content marketing, and SMS marketing, that can be controlled directly. To address oversaturation and ad fatigue, advertisers can implement more frequent creative rotations with different messages and formats.

Parents can add cards and get email notifications when the child makes a transaction. Parents will also be able to track recent purchases, remove payment cards, and turn off access to passes. Children will get access to Google Wallet鈥檚 supported passes like event tickets and library cards. But they will not be able to use the wallet for online purchases.

In court, internal emails showed CEO Mark Zuckerberg admitting that Facebook was falling behind in mobile photo-sharing at the time of the Instagram deal, a detail the FTC is using to frame Meta as buying out a threat rather than competing, per Bloomberg. Why it matters: Splitting up Meta would shake up media planning and threaten cross-platform advertising in a major way.

Several have floated tariff surcharges as a means of pushing through tariff-related price increases without turning off shoppers, while 鈥渢ariff 别尘补颈濒蝉鈥� that set the stage for future hikes are becoming a staple of brands鈥� outreach strategies.

Jim Rudall of Mailchimp noted that 62% of UK consumers are open to sharing data in exchange for personalized offers鈥攑articularly via SMS and email, per Mailchimp research.

Digging into the data: 蘑菇AV 60% of consumers currently use a patient portal, making it the most used digital health tool鈥攁head of emails, texts, and telehealth. Consumers value using digital tools to communicate with healthcare providers, access their medical data, and book and receive care. 75% say it鈥檚 somewhat or very important for them to use digital tools to connect with the healthcare system.

The news: Read AI unveiled Search Copilot, an AI-powered search engine designed to unify information from meetings, emails, chats, cloud storage, and CRM platforms. Unlike existing solutions, the company says its Search Copilot provides seamless cross-platform data retrieval with instant setup, making it accessible to individuals and businesses alike.

Nearly half (44%) prioritize human connection over speed in all situations. 56% of consumers prefer customer service via phone, rather than email or web chat, indicating high demand for live phone agents.

Emails from a bank鈥攁 new survey option this year鈥攃ame in fourth, indicating that direct communications from banks are also highly effective awareness drivers. Bank websites remain consumers鈥� go-to research tool, while word-of-mouth is on the rise. Bank websites were again the most cited source for research among consumers.

Not only is Gracie Abrams a millennial and Gen Z icon, but Amex will share ticket-purchasing information on Instagram rather than a typical email campaign. Amex has consistently used experiences to attract younger cardholders to a brand once associated with mature exclusivity.

Training Spiral on its copywriting templates, using past examples of campaign email, ad, and social copy. Crafting detailed creative briefs for campaigns that included program info, key data points, and audience takeaways. Inputting briefs into Spiral, which generated examples of email, social, and ad copy based on the information provided.

The news: After essentially halting the Consumer Financial Protection Bureau鈥檚 (CFPB鈥檚) operations, Elon Musk鈥檚 Department of Government Efficiency (DOGE) fired dozens of 鈥減robationary鈥� CFPB employees and contractors via email, per Wired.

蘑菇AV half of these employees use it daily for tasks like drafting emails, summarizing documents, and managing spreadsheets. JPMorgan also uses AI-powered models to:. Analyze vast amounts of transaction data in real time, detecting and preventing fraudulent activity more accurately than traditional systems. More efficiently manage client calls in call centers and answer customers鈥� questions.

Why it matters: GenAI is a small but fast-growing source of retailer traffic: While it pales in comparison to channels like paid search or email, visits to retail websites from genAI sources have doubled every two months since September 2024, per an Adobe analysis. GenAI traffic to retail sites shot up by 1,200% in February compared with July 2024, building on momentum from the holiday season.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the digital grocery opportunity. Specifically, it will:. Size the opportunity in digital grocery. Define rising consumer expectations and explain brand and retailer challenges.

As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email鈥檚 role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.

Industry KPIs show how email compares to SMS

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

The biggest channels for targeting SMBs are social media (59.6%) and email (59.1%), the 蘑菇AV and Intuit study found. Commerce/retail media networks are less used (17.2%). Commerce media networks can help marketers overcome their biggest hindrance to reaching SMBs: the size and diversity of the market.

This deck helps solution providers approach wallet providers with data-rich pitch slides, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the mobile wallet opportunity. This deck will:. Size the opportunity for mobile wallet payments at the retail point-of-sale (POS).鈥�

Two-thirds of respondents use genAI for work, with 64% accessing AI tools through personal email accounts. Among executives, 74% say they鈥檙e under pressure to deploy genAI imminently, and 88% have a budget allocated for genAI.

When the brand posted 鈥渢rains鈥� on X in 2022, dozens of brands followed, with Marriott Bonvoy posting 鈥渉otels鈥� and Intuit Mailchimp posting 鈥渆尘补颈濒蝉.鈥�. Maintaining legacy identity. While meme-able content is good for younger consumers, Amtrak still needs to stay relevant with older consumers who have long supported the brand. Amtrak tends to cater its approach to platforms based on demographics.

Brands can extend the impact of creator endorsements beyond just the initial partnership by featuring influencer-generated content on landing pages, email campaigns, and in-store digital displays. Q: How can brands strengthen strategies and build valuable partnerships using long-term consumer behavior insights? A: Gone are the days of companies using 3-5 customer personas.

The company sent an email to cardholders asking for input on the 鈥淏ilt Card 2.0.鈥�. Bilt may add more requirements to get the 3% card fee on rent payments waived. Bilt said it wants to ensure 鈥渢his benefit goes to members who genuinely engage with our broader program.". Bilt is exploring new card tiers, including a premium card with an annual fee. It also wants to launch rewards for mortgage payments.