蘑菇AV

The news: Generative AI (genAI) is expected to play a bigger role than ever in ecommerce during Amazon鈥檚 Prime Day event this week. Adobe predicts that genAI-driven traffic will surge 3,200% YoY as more consumers use AI for searching for products, price matching, and purchasing decisions. Our take: While still trailing traditional channels like paid search and email, AI is winning consumer trust and influencing higher-consideration purchases鈥嬧��. Marketers that can tailor shopping content around AI search could help their clients gain visibility. Structure product data, promotions, and sales content for AI interfaces like chatbots, shopping agents, and search for more conversational browsing with a higher conversion rate.

There is a growing number of user-friendly platforms requiring minimal technical expertise. AI tools like Jasper are designed with marketers in mind. They provide intuitive interfaces where users can receive content drafts in minutes. These tools often include templates for content such as blog posts, social media updates, and email copy.

We anticipate continuing integration of genAI into search capabilities across a wide range of platforms and services, including email clients, productivity tools, social media networks, ecommerce sites, and streaming services. Google鈥檚 efforts to integrate Gemini into Gmail鈥攈elping users search and summarize emails鈥攕howcases this trend.

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

The news: Apple blocked the email app BlueMail developed by Blix due to new ChatGPT features. The app uses OpenAI鈥檚 chatbot to help make automated email writing sound more natural based on 耻蝉别谤蝉鈥� previous emails and calendar events, per The Wall Street Journal.

Indegene looked at emails, electronic health records, virtual rep engagements, programmatic ads, paid search, and social media. Older HCPs are surprisingly the most digitally savvy. HCPs ages 50-70 accounted for the highest percentage (36%) of digital enthusiasts and regular digital users. Just 7% of HCPs under 30 display digital enthusiasm.

Wallet providers will need to meet evolving consumer expectations and generational shifts in usage, as well as solve adoption and conversion hurdles. This deck helps solution providers approach wallet providers with data-rich pitch slides, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the mobile wallet opportunity. This deck will:.

SMS codes can be phished, leaving users vulnerable to hackers. The codes rely on the security of 耻蝉别谤蝉鈥� carrier plans. And fraudsters 鈥渃an easily trick a carrier into getting hold of someone鈥檚 phone number,鈥� Richendrfer said. QR FTW: QR codes have benefits that SMS can鈥檛 offer. They eliminate the need to receive a verification code via text or email.

Securing usage rights and briefing creators for multiple formats enables influencer content to extend across email, web, retail, and paid channels. Start small with AI adoption. Piloting AI in low-risk areas like content variations or campaign summaries helps build confidence and reduces workflow friction. Recommendations for solution providers.

Because deterministic data is based on customer information like email addresses, phone numbers, user names, or credit card numbers, it enables marketers to more accurately target their efforts. On the other hand, probabilistic data, usually based on web browsing and other digital behaviors, is more scalable, providing a more holistic view of an audience.

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

Hackers posed as ChatGPT users and sent customer support emails that included malware attachments that would have potentially taken screenshots or exfiltrated data if opened by employees. State-sponsored hacking is escalating: While OpenAI says the attempts were unsuccessful, Beijing-sponsored hacking attempts on US companies and networks are intensifying.

Young users are engaging with Instagram differently than older generations, analysts say, using it less for posting polished photos and more for messaging, searching for businesses, and consuming content.

Forcing users to surrender their email addresses to view content, or tricking them into a certain kind of data collection using a dark-patterned consent management platform, will cost publishers in the long term.

Workout Buddy: The watchOS 26 app combines 耻蝉别谤蝉鈥� activity logs, an AI chatbot, and real-time insights. This was one of few native AI updates. Visual intelligence: Apple is expanding this feature to allow users to run searches on any item appearing on their screens. Users can query OpenAI鈥檚 ChatGPT or run visual search on Google or Etsy.

If stuck or prompted for sensitive info, such as login credentials, it asks the user to take control. OpenAI said it should ask for permission before sending emails or making purchases. Operator saves screenshots and chat records for 90 days, compared with ChatGPT鈥檚 30-day retention policy, so OpenAI can review any potential abuse of the tool.

Google鈥檚 AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

They can do this by optimizing their customer acquisition, user experience (UX), and loyalty strategies. This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the mobile commerce opportunity. Specifically, it will:. Size the opportunity in mobile commerce.

Educational content should highlight how real-time payments can help users avoid late fees, smooth cash flow, or cover last-minute expenses. Push this message across mobile, email, and partner channels during billing cycles or when economic uncertainty spikes. Sources. ACI Worldwide. Banking Administration Institute. Citizens Bank. Consumer Financial Protection Bureau. EY. Fintech Futures. NerdWallet.

Paze requires zero passwords or usernames, instead identifying customers by their bank-identified email address and phone number. Paze鈥檚 digital wallet automatically suggests relevant payment options to optimize customer鈥檚 transactions experience and potential rewards/cash back. Our take: Groundwork has been set for Paze to take off.

Industry KPIs show how email compares to SMS

Google鈥檚 new email sender guidelines could throw a wrench in marketers鈥� email plans by making it easier to unsubscribe from bulk senders. Use this chart:. Identify the areas where marketers are increasing their direct marketing budgets. Plan your marketing media mix. More like this:. 5 marketing buzzwords worth knowing.

We trialed ChatGPT and Spiral, a tool by Every Inc. that lets users train a system on its writing styles and copy templates to quickly generate messaging. We ended up using Spiral due to ChatGPT鈥檚 quality and hallucination issues. Key steps that 蘑菇AV took included:. Training Spiral on its copywriting templates, using past examples of campaign email, ad, and social copy.

Warning of security and privacy risks, Whittaker highlighted concerns about sharing personal data to enable agents to act autonomously on 耻蝉别谤蝉鈥� behalf, such as making online purchases or booking tickets. A gap is opening between increasingly powerful AI technologies and consumer adoption.