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Programmatic Ad Revenues in Europe, 2022-2024 (billions and % change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Digital Ad Revenues in Europe, 2022-2024 (billions and % change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Digital Ad Revenue Growth in Europe, 2007-2024 (% change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Retail Media Ad Revenues in Europe, 2023 & 2024 (billions and % change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Search Ad Revenues in Europe, by Format, 2023 & 2024 (billions and % change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Social Media Ad Revenues in Europe, 2023-2024 (billions and % change)
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May 21, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe)
Europe may tax Google and Meta amid tariff threats
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Apr 14, 2025
Adults in Select Countries in Europe Who Have Ever Used Select AI Tools for Product/Service Search, by Country, March 2025 (% of respondents)
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May 14, 2025
Source: YouGov; Checkout.com
BeReal brings ads to US after a successful launch in Europe and Japan
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Apr 11, 2025
Actions Taken by CMOs in North America and Europe to Boost Marketing Productivity, March 2025 (% of respondents)
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May 12, 2025
Source: Gartner
Share of Company Revenues Allocated to Their Marketing Budget According to CMOs in North America and Europe, 2019-2025 (% of total company revenues)
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May 12, 2025
Source: Gartner
Personalized ads win over generic ones, says IAB Europe
Consumers prefer fewer personalized ads over more generic ads: An IAB Europe report found that personalization works鈥攂ut transparency is key.
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Apr 8, 2025
Temu and Shein Drastically Cut US Ad Spend in April While Ramping Up Ad Spend in Europe
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May 5, 2025
Source: Sensor Tower
Digital Advertising Maturity Varies Across Europe, With Four Distinct Categories
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May 1, 2025
Source: 蘑菇AV
Europe Trails North America and Asia-Pacific in Digital Ad Spend, but It's Still a $135 Billion Market
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May 1, 2025
Source: 蘑菇AV
X could be fined $1 billion in EU, risking conflict with Musk, Trump
Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.
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Apr 4, 2025
TikTok Shop ramps up Europe expansion amid US uncertainty, business pressures
TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.
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Mar 28, 2025
The streamer spending the most on sports rights isn鈥檛 Amazon, YouTube, or Netflix
European streaming platform DAZN will spend more on sports rights than any other service worldwide, per February 2025 data from Ampere Analysis.
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Mar 27, 2025
Fiserv acquires CCV to accelerate Clover鈥檚 growth in Europe
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Mar 21, 2025
EU targets Meta鈥檚 ad strategy鈥攂ig fines, bigger consequences
A possible $1 billion fine over its ad-free subscription model could reshape Meta鈥檚 business in Europe and push marketers toward less invasive targeting.
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Mar 25, 2025
Affirm brings Adyen tie-up to the UK to grow international market share
The partnership will help Affirm compete with rival Klarna, which already has a large European presence
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Mar 21, 2025
DeepSeek could give European banks an advantage over US competitors
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Mar 13, 2025
Usage, Payment, and Perceived Value of Online Services Among Internet Users in Europe, Nov 2024 (% of respondents)
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Apr 8, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe); Kantar
Estimated Monthly Value of Free Ad-Funded Online Services to Internet Users in Europe, Nov 2024 (% of respondents)
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Apr 8, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe); Kantar
Agreement With Use of Personal Data for Personalized Ads Among Internet Users in Europe, Nov 2024 (% of respondents)
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Apr 8, 2025
Source: Interactive Advertising Bureau Europe (IAB Europe); Kantar