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In fact, the reintegration of Messenger into the core Facebook app in 2023 also helped boost time spent. Click here to view our full forecast for time spent with Facebook and Facebook video.

Facebook and Facebook Messenger have had the highest number of unique visitors among mothers every month for the last year, according to Comscore鈥檚 MMX Multi-Platform. Facebook has become a major hub of knowledge-sharing through community groups. 鈥淪uper Definitely Average Moms鈥� has roughly 14,700 members around the world.

Social platforms are investing in AI-powered chatbots: Snap introduced My AI last April to all users, while Meta recently rolled out its new AI assistant, Meta AI, across Facebook, Instagram, Messenger, and WhatsApp. While it鈥檚 still early days for social chatbots, they could end up being yet another place where brands need to show up organically.

Meta AI, which is omnipresent in Facebook, Instagram, Messenger, and Threads, has the opportunity to combine generative AI (genAI) functionality with reliable news sources to drive interest and adoption. This partnership could cement the template for other reputable content and social media platform tie-ins, which can bolster advertising profits for all parties involved.

So that's the number that includes Facebook, Instagram, WhatsApp, and Messenger. All of those platforms combined into this, what they call daily active people number, or I've called it here Meta's total daily user figure. (07:26):. That grew and its slowest rate though Jasmine in two years in Q3 at less than 5%, now at basically 3.3 billion, 3.29.

Meta, for example, will start allowing EU users the option to unlink their Facebook, Instagram, Messenger, and WhatsApp accounts from each other, weakening its advertising capabilities. And Apple will allow alternative app stores and payment methods on iOS, but with a new fee structure that makes interoperability possible, but not always practical, for app owners and developers.

Meanwhile, Gen Z adults (22.5%) are more likely to say Facebook Messenger is their go-to compared with teens (2.6%). DMs are getting more attention from platforms. Instagram and TikTok don鈥檛 run ads within DMs, though brands can use this feature organically. Still, both platforms seem to be focused on messaging.

A software update released last week added the ability to record and send voice memos from the glasses to WhatsApp and Facebook Messenger. It goes both ways: Some users of Ray-Ban Meta are reportedly doxing people via facial recognition technology.

Meta is banking on AI-driven business messaging to monetize Instagram DMs, Messenger, and WhatsApp, but it鈥檚 a nascent business in the US that currently has more applications for customer service and commerce than marketing. Predictions. Posting frequency among users will decline.

惭别迟补鈥檚 Messenger service is one of the few apps in the study that saw an increase, with average time spent rising from 171.8 minutes to 203.0 minutes. This suggests that messaging apps remain a vital part of users鈥� social media routines, particularly as they integrate more features and services.

Messenger Ads. What are they? There are a few different types of Messenger Ads: Ads that appear between conversations, ads that appear within stories on the Messenger inbox, and ads on Facebook and Instagram that link to a Messenger where users can contact businesses directly. When are they useful? When looking to engage with Meta users beyond Facebook and Instagram.

That鈥檚 likely one reason why Meta folded Messenger back into Facebook. Sharing videos via DM is problematic for short-video advertisers. Short-video ads are served primarily between videos, limiting where users can see those ads. Content shared via DM, for example, appears in isolation. Marketers have few paid options to reach users in DMs overall.

Some 66% of people worldwide use text messaging to engage with companies, and 65% use messenger apps, according to July 2023 Salesforce data. While other channels like email (93%), phone calls (88%), and mobile apps (76%) are still used more widely than SMS, texting is still used by most people.

Usage on mainstream platforms trails the rest of Canada鈥攅xcept for Facebook Messenger usage. There鈥檚 a sizable gap between Quebec and the rest of Canada. Instagram, LinkedIn, Twitter, Snapchat, WhatsApp, and Reddit accounts aren鈥檛 as common in the province, according to an August 2022 Leger and Ressac poll. But Quebec is ahead of English Canada in Messenger adoption.

Meanwhile, Gen Z adults (22.5%) are more likely to say Facebook Messenger is their go-to compared with teens (2.6%). DMs are getting more attention from platforms. Instagram and TikTok don鈥檛 run ads within DMs, though brands can use this feature organically. Still, both platforms seem to be focused on messaging.

That鈥檚 likely one reason why Meta folded Messenger back into Facebook. Sharing videos via DM is problematic for short-video advertisers. Short-video ads are served primarily between videos, limiting where users can see those ads. Content shared via DM, for example, appears in isolation. Marketers have few paid options to reach users in DMs overall.

What鈥檚 more: The FTC is accusing Meta of violating the Children's Online Privacy Protection Rule (COPPA) by misleading parents about parental controls on its Messenger Kids app. That rule requires websites to obtain parental consent before collecting personal information from children under 13.

The use case for incorporating chatbots into messaging apps like WhatsApp and Messenger is pretty compelling, said Enberg, especially since many companies already use chatbots on WhatsApp for customer service purposes. 鈥淏ut the chatbots that exist right now are pretty basic,鈥� she said.

Facebook users can also use Meta AI while scrolling through the feed and in chats on Messenger. Meta AI is also available as a standalone tool on the website Meta.ai, putting it in direct competition with the likes of OpenAI鈥檚 ChatGPT and Google鈥檚 Gemini. Meta AI is powered by Llama 3, 惭别迟补鈥檚 newest and most powerful large language model, which was released simultaneously.

The average daily active users in March across the company鈥檚 鈥淔amily of Apps鈥濃�擣acebook, Messenger, WhatsApp, and Instagram鈥攚as 3.07 billion, a 7% increase from the previous year. Facebook daily active users and monthly active users rose 5% and 3%, respectively. Shares were up more than 6% in post close trading. They have more than doubled this year. On the up-and-up:.