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Nonmobile’s share of programmatic ad spending is higher in France than in other Western European markets. Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK.

Both companies are increasing ad spend in Europe, especially in the UK and France—although such relief may be short-lived, given that both countries are also considering crackdowns on de minimis imports.

Shein and Temu’s spending was most notable in the UK and France. Shein increased spending in these regions by 35% MoM, while Temu increased spend by 20% and 40% MoM, respectively. UK advertising is contributing to a spike in app downloads. Shein downloads in the UK have increased 25% MoM, while Temu has more than doubled downloads.

Gamers in France place the country at the No. 2 spot regionally for average daily time spent with the activity. At 55 minutes daily, it was 5 minutes more than the average for Western Europe. Globally, France ranked 18th among the countries included in the GMI Report. Audio consumption in France was relatively low across traditional and digital formats.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

We forecast programmatic display ad spending for six major markets: Canada, China, France, Germany, the UK, and the US. Programmatic display ad spending will grow the fastest in Western European countries this year. These markets are regaining momentum after inflation and an energy crisis depressed ad spending growth in 2022 and 2023.

Acquiring Worldpay will also help Global Payments expand to new markets like Japan and France. The combined entity will also save money by eliminating redundant vendors, software, and organizational structures. Global Payments is forecasting approximately $600M in annualized run-rate expense synergies.

Few safe harbors: Finding other markets to replace the US—which accounts for roughly one-third of Shein’s revenues—is a tall order, especially as countries like France look to impose fees on low-cost parcels originating from China. Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian.

The company is expanding to Brazil this month after launching in France, Germany, and Italy in late March. Our take: The move to restructure reflects ByteDance’s growing dissatisfaction with TikTok Shop’s US performance—discontent that is not really warranted given how quickly it has made inroads with shoppers, particularly in areas like beauty and apparel.

Items from South Korea and France—the two top importers of beauty products to the US—are currently subject to a 10% universal tariff. That number could rise to 25% for Korean imports and 20% for French goods once the temporary reprieve on reciprocal duties is up in July.

In France, for example, retail media ad spending is forecast to grow at nearly three times the rate of other ad formats. Brand confidence will build as standards become entrenched. The IAB’s efforts in the regional RMN space will embolden brands in the region.

The news: As generative AI (genAI) use grows, many office workers are using AI without employers’ knowledge, per Ivanti’s 2025 Technology at Work Report. 42% of employees in the US, the UK, Australia, Germany, Japan, and France are using AI at work, a 61.5% increase YoY. However, 32% are keeping their use of those tools a secret from employers.