Forecasts
| Dec 11, 2024
Source: ĢAV Forecast
Forecasts
| Dec 11, 2024
Source: ĢAV Forecast
Forecasts
| Nov 15, 2024
Source: ĢAV Forecast
Forecasts
| Oct 29, 2024
Source: ĢAV Forecast
Forecasts
| Oct 25, 2024
Source: ĢAV Forecast
Forecasts
| Oct 18, 2024
Source: ĢAV Forecast
Forecasts
| Oct 1, 2024
Source: ĢAV Forecast
Forecasts
| Oct 1, 2024
Source: ĢAV Forecast
Forecasts
| Oct 1, 2024
Source: ĢAV Forecast
Forecasts
| Oct 1, 2024
Source: ĢAV Forecast
Each generation navigates its health journey differently. Here’s what marketers need to know about tailoring their strategies to reach Gen Zers, millennials, Gen Xers, and baby boomers at each stage.
Report
| Sep 4, 2024
Forecasts
| Aug 12, 2024
Source: ĢAV Forecast
While 2024 saw the rise of “Sephora kids”, in 2025 more beauty brands may target Gen X consumers to grow sales amid a challenging economy.
Article
| Jan 22, 2025
Forecasts
| Jul 16, 2024
Source: ĢAV Forecast
Article
| Jan 15, 2025
Forecasts
| May 15, 2024
Source: ĢAV Forecast
A recent survey revealed that Gen Xers feel the most financially insecure and need specific banking services before the incoming administration takes office.
Article
| Dec 11, 2024
Forecasts
| Feb 28, 2024
Source: ĢAV Forecast
Forecasts
| Mar 1, 2024
Source: ĢAV Forecast
Forecasts
| Mar 1, 2024
Source: ĢAV Forecast
Forecasts
| Mar 1, 2024
Source: ĢAV Forecast
Generational differences: Gen X leads in AI shopping assistant use, but Gen Z is more willing to trust AI agents to make purchases. 72% of Gen Xers have used an AI shopping assistant, with most deploying AI on Amazon, while Gen Z and millennials prefer ChatGPT.
Article
| Jun 30, 2025
Emphasize practicality with Gen X. Gen X mobile gamers play when the opportunity arises, such as being in a waiting room or commuting. Lean into their penchant for efficiency by making sure your ads are simple, fast, and to the point. Prioritize puzzle and logic mobile app games if your target customer group is Gen X or boomers. Interactive ads, particularly play ads, are a good fit for this group.
Report
| Feb 10, 2025
Gen X and baby boomers: Though each generation has their own struggles, they overlap on needing to save for retirement after financially supporting their parents and/or children.
Article
| Apr 30, 2025
Millennials are the most likely to find them extremely intrusive (19%), while Gen Xers are the most likely to say they’re completely unobtrusive (33.5%). Still, 52.9% of consumers who’ve made a purchase through a QR code are millennials compared with just 31.9% of Gen Xers. Millennials and men show the highest trust in affiliate ads.
Report
| Apr 30, 2025