蘑菇AV

A recent survey revealed that Gen Xers feel the most financially insecure and need specific banking services before the incoming administration takes office.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.

They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.

For those seeking a Gen X audience, shopping and weather apps also have high downloads, with 52% and 51%, respectively, of Gen Xers downloading those. 50% of millennials also prefer shopping apps, but they also throw gaming apps (50%) into the mix.

Gen X and baby boomers: Though each generation has their own struggles, they overlap on needing to save for retirement after financially supporting their parents and/or children.

While Gen Z saw by far the steepest drop (14.1 percentage points), Gen Xers saw the second-biggest decline, at 5.9 percentage points. Gen Xers are more experimental than boomers across the customer journey. Gen Xers use a more diverse range of sources than their older peers do to find banking information.

Gen X consumers are dealing with their own health issues in addition to caring for children and older family members. Providers and marketers now have an opportunity to build generational trust鈥攂ut they must better understand Gen Xers鈥� healthcare attitudes and behaviors.