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Consumers stick with Instacart amid uncertainty: The delivery platform鈥檚 orders jumped 14% in Q1 thanks to its Uber partnership and a lower minimum for Instacart+ members.

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

Albertsons struggles to fend off competition from mass merchants and club retailers: The grocer is leaning on promotions, private labels, and its pharmacy business to attract value-focused shoppers.

In 2017, Amazon's total US grocery ecommerce sales were $10.93 billion. This year, Amazon's grocery ecommerce sales will reach $49.77 billion, 22.6% of total grocery ecommerce sales, according to our October forecast. Whole Foods CEO Jason Buechel said in 2023 that the retailer plans to open 30 new stores a year for the near future.

Grocery shoppers are open to trying new tech in stores, but they say new tools haven鈥檛 necessarily made shopping easier. In fact, 15% of shoppers say that recently added tech has actually made shopping more difficult, according to March 2024 survey data from Progressive Grocer. And nearly half of shoppers (47%) say they are concerned about technology being used to replace human staff.

Walmart Inc. will amass $69.60 billion in US grocery ecommerce sales this year, making it the top grocery retailer by ecommerce sales, per our forecast. Amazon is second with $49.77 billion in US grocery ecommerce sales, followed by Instacart ($35.35 billion) and The Kroger Co. ($19.07 billion).

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Over half (55.4%) of US grocery shoppers said they shop based on discounts and promotions to save money, according to a September 2024 survey from Swiftly. While we will continue to see a very value-oriented consumer in 2025, there will be a greater emphasis on innovation, said R.J. Hottovy, head of analytical research at Placer.ai.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.